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HP taps Gwen Stefani and others for Print 2.0 strategy (Photos 1/7)

By
Jon Fortt
Jon Fortt
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By
Jon Fortt
Jon Fortt
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August 28, 2007, 2:01 AM ET
Gwen Stefani
(1/7) STAR POWER. Gwen Stefani launches the consumer-facing portion of Hewlett-Packard’s (HPQ) $300 million global marketing campaign. To maintain its lead on Dell (DELL), Canon (CAJ), Lexmark (LXK) and others, HP is encouraging people to try more demanding print jobs at home and at work.
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(Image: HP)

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By Jon Fortt
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