“You’re seeing less of Ford and G.M. And more of Oscar Mayer and Kellogg.”
— George Belch, chairman of the marketing department at San Diego State University, in the New York Times. While financial services companies like Citigroup and automakers like Ford and General Motors are cutting ad budgets, companies like Kellogg and Kraft, maker of Oscar Mayer products, are stepping into the advertising void to pitch their basic food brands to budget-minded consumers. –Jessica Shambora