• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Billie Jean King sweats it out again

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
March 29, 2010, 7:19 PM ET

One of the regulars at Coins2Day‘s annual Most Powerful Women Summit is Billie Jean King. Going strong at 66, she and Ilana Kloss, who heads World TeamTennis (Billie Jean’s baby), put on a tennis clinic at the Summit each year. Let’s just say, it’s amusing to see type-A super-competitors of the business world sweating and struggling to ace it on the court.

I thought of King this weekend when I read “Confessions of a Sportswriter” in this week’s issue of Sports Illustrated. The piece was written by a guy who is, like her, an icon: Frank Deford, who started writing for SI in 1962 and has won about every award there is to win in his field. As soon as I finished Deford’s piece, I emailed King (who has won 39 Gland Slam tennis titles) to ask about her latest little challenge: She had both of her knees replaced. So, how’s she doin’?

She replied: “Thanks for the good wishes. It hasn’t been easy, a lot of pain…had surgery Feb 10th, going to rehab 3 times a week and doing stuff at home. Lots of ice for swelling (and medication!) Can’t wait to get back on a tennis court and hit a few balls.”

That spirit you detect in her email is, come to think of it, what made King great–great through the fiercest pressure, beyond her obvious athleticism. (“Pressure is a privilege,” she likes to say.) In the current SI story, Deford cites King as evidence of how TV, in the 1970s, turned athletes into personalities, “not just distant performers on the field…athletes became more human and thus potentially more heroic.” He writes:

So I was very fortunate to be covering tennis when Billie Jean King took the bull by the horns. Billie Jean more than anyone else raised my consciousness. Here she was, virtually running a sport, getting up at 6 a.m. After a night match to appear on Sunrise in Cincinnati or some other TV show, serving as a symbol for a whole movement, taking a lot of crap from people who didn’t appreciate her–and winning championships. I knew she would beat Bobby Riggs in their Battle of the Sexes in ’73. Only two or three times in my life have I been dead sure of an outcome in sport, and that time is at the top of the list. Apart from the fact that Billie Jean was simply a better player than Bobby was then, and immune to pressure, she was really a lot like him. They both knew how to work a crowd, only Bobby was in it for the con, Billie Jean for a cause.

Keep on recovering, BJK. Keep on!



About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.