• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

College savings sag

By
Colin Barr
Colin Barr
Down Arrow Button Icon
By
Colin Barr
Colin Barr
Down Arrow Button Icon
August 24, 2010, 1:55 PM ET

Parents are trying to squirrel away money for college but are falling further and further behind, Fidelity Investments said.

Americans on average have socked away 16% of their kids’ estimated college costs, the Boston-based mutual fund manager said in its latest annual survey on the subject. That’s down from 18% last year and 24% in 2007, when Fidelity started polling parents saving for tuition and other costs.



College cash crunch grows

The decline reflects a drop in the stock market, a sharp rise in unemployment and weak wage growth since the survey started. Meanwhile, college costs continue to rise.

But two years of current economic distress, rather than the endless spiral of tuition rates, bear the blame for the latest dim findings. Depressingly, Fidelity said a third of parents have made withdrawals from their kids’ college savings accounts — and not, for the most part, because of job losses.

Another telling sign of the impact of two years of economic instability is that nearly a third of parents surveyed (32 percent) drew from their child’s college savings account to meet other financial needs, with 13 percent saying it was due to a job loss. Other reasons reported for accessing the accounts were to help pay basic living expenses (25 percent) and to pay for unexpected medical costs (14 percent). Although non-qualified distributions are subject to federal and state income taxes as well as a 10 percent federal penalty, parents are not blocked from using 529 assets if emergencies or other needs arise.

The decline in accumulated college savings comes even as more people are trying to save. Fidelity said two-thirds of parents have started saving for future college costs, up from 58% in 2007.

[Cnnmoney-video vid=/video/fortune/2010/08/24/f_sl_college_savings.fortune/]

About half of parents said they are familiar with tax-advantaged 529 college savings accounts, which Fidelity sells. The firm put out guidelines showing how much parents need to save to meet spiraling college costs, saying a family making $75,000 annually needs to set aside 3% of income each month to meet the costs of an in-state public college and 6.5% of income to save enough to pay for a private one.

The news is only the latest depressing update from Fidelity, which said last week that the proportion of Americans making hardship withdrawals from their individual retirement accounts hit a 10-year high.

About the Author
By Colin Barr
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Startups & VentureVenture Capital
Startup Cubby is bringing a tech mindset to the wild world of self-storage—and just raised a $63 million Series A
By Allie GarfinkleJanuary 22, 2026
1 hour ago
Europedecision making
Why AI’s greatest challenge is leadership, not innovation
By Aslesha MehtaJanuary 22, 2026
1 hour ago
SuccessThe Promotion Playbook
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
1 hour ago
wendy
CommentarySmall Business
Built to last: governance for multigenerational family businesses 
By Wendy StewartJanuary 22, 2026
1 hour ago
NewslettersMPW Daily
While Trump was hashing out a Greenland deal, the Supreme Court heard his Lisa Cook case. What it means for the future of the Fed
By Emma HinchliffeJanuary 22, 2026
1 hour ago
mismatch
Future of Workskills
Welcome to the ‘skills mismatch economy’: the shift from roles to skills making your resume—and your job title—meaningless
By Nick LichtenbergJanuary 22, 2026
1 hour ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 20, 2026
By Joseph HostetlerJanuary 20, 2026
2 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
1 day ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.