• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Addicted to bits: Smartphones are our new drug of choice

By
Shelley DuBois
Shelley DuBois
Down Arrow Button Icon
By
Shelley DuBois
Shelley DuBois
Down Arrow Button Icon
October 20, 2010, 11:32 AM ET

Smartphones’ sleek forms, tactile buttons, and blinking lights add up to a sort of game — and a perfect catalyst for compulsive behaviors.



If you’ve got a smartphone, check it. Chances are, it’s flashing a light or showing you an icon to signal a new text, e-mail, Facebook message, or even the archaic missed call. And that feels good. Face it, it’s a bummer when you pick up your phone after a while and no one has pinged you.

Such a bummer, in fact, that people who constantly check for pings joke that they’re addicted to their smartphones. The now-antiquated sounding “Crackberry” play on RIM’s Blackberry (RIMM) was just a precursor to the glowing touch screen devices, begat by Apple’s iPhone (AAPL) in 2007, that everyone seems to be carrying these days. And as researchers are beginning to suspect, the old joke about not being able to put down the phone may not just be funny, but true.

Though Nancy Petry, a researcher at the University of Connecticut Health Center’s department of psychiatry who studies behavioral treatment for addiction says smartphone lovers may not meet the full criteria for having an addiction. “I think people show what people might call addictive tendencies toward things like smartphones,” she says, but notes that there’s no psychiatric diagnosis.

That’s actually a touchy subject in the psychiatric community—not smartphone addiction, per se, but addiction to its content—namely, the Internet. There’s been a recent push in the psychiatric community to include an Internet addiction as a psychiatric disorder.

The difference between an addiction and other kinds of compulsive behavior, loosely, is that addictions cause people do something compulsively even though it’s detrimental to their lives.

Researchers have presented evidence that people are addicted to sex, gaming, and the Internet, but only compulsive gambling will change categories in the fifth version for the main reference book for psychiatric disorders, the Diagnostic and Statistical Manual of Mental Disorders (DSM-V). When the new version comes out in 2013, compulsive gambling will be included in the same section as substance abuse.

How smartphones are slot machines for the brain

Smartphones actually could tap into one of the same pathways in the brain that make slot machines so addictive, according to Judson Brewer, the medical director at the Yale Therapeutic Neuroscience Clinic.  One of the reasons gambling is so addictive is that it taps into a powerful associative learning pathway.

Associative learning means that your brain is trained to make you feel either good or bad after a certain event. Winning a jackpot feels great, so gamblers get a very strong hit of good-feeling chemicals when they win, which makes them want to do it again. “That forms an associative memory,” says Brewer. “Wanting is the stickiness that creates the glue between what you just did and that feeling.”

It turns out that reinforcing that reward intermittently creates a more powerful need than offering a reward consistently. If people hit the jackpot every time they pulled a lever, gambling would be boring. But because they don’t know when the reward is going to come, they want it that much more. Smartphones, in a way, also channel intermittent rewards.

Think about getting pinged—alerted to a new message. You’re not sure when it happens, but when it does, it’s usually something interesting, worth a glance or maybe even an immediate response. A text is no monetary reward, but you can still train your brain to expect one—and crave it.

Pings may access a similar reward pathway to gambling, but when does an annoying habit like checking your Blackberry during a meeting cross into behavior that’s damaging enough to call an addiction?

It doesn’t, according to the overall scientific consensus, though there are dissenters. Among them, are smartphone users themselves. In a survey of 200 students at Stanford University, 34% rated themselves as being addicted to their phones, and 32% of the remaining participants worried they someday would be addicted. Petry, however, says that scientifically speaking, phone addiction simply isn’t on the same level as other disorders. “When you can’t get to your e-mail, you get distraught. If the Internet connection is down, you get angry, but it’s not really destroying your life.”

Researchers have studied compulsive gambling for years, Petry says, and there’s strong evidence that people with the disorder will ruin their lives doing it, even though they want to stop. There’s been less research done on more recent forms of addiction. For something as new as smartphones, Petry says, “there are probably tiny bits of research. But that certainly wouldn’t meet the criteria to say that this is the psychiatric diagnosis.”

One of the tiny bits of research out there is a study by the International Center for Media & the Public Agenda at the University of Maryland. Two hundred students at the College Park campus had to forgo any media for 24 hours—no computers, no smartphones, no TV—and record their experiences. The result is a bunch of qualitative data, and lots of complaining. But most of the complaints related to the loss of the phones. You can chalk it up to college-age kid drama, but some participants wrote some powerful stuff.

One student who had recently purchased a phone running Android, Google’s (GOOG) answer to the iPh0ne said, “I am very attached to it as I am constantly sending and receiving e-mails, checking Facebook, and playing different games or using applications. Our cellphones have become such a large part of our lives, it is the one thing I always have with me at all times.” Another didn’t trust himself not to check his phone for a day. “I literally had to have my friend hide my phone so I wouldn’t check it by accident.”

This study was looking more at how students use digital media in general, not just the device that provides it. While Internet addiction probably won’t make it into DSM-V, the number of researchers proposing that it be included offers some evidence that people use the Internet compulsively. The pairing of content people want so much with a platform that triggers a powerful reward pathway could be trouble, although there probably won’t be enough evidence to make smartphone addiction an official diagnosis for some time. And even when the amount of research on it has substantially increased, Petry says, it may not support a diagnosis.

But if people are worried that they’re texting too much, they probably are. Petry suggests that if you get anxious when you can’t access your smartphone, you should try to limit how you use it. Use it only for work, or just for games and talking to friends.

“The big recommendation is to find things that make you happy other than smartphones,” she says. In 2010? Let’s just hope such a thing exists.

About the Author
By Shelley DuBois
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
3 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
2 days ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
22 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Economy
Musk’s fantasy for a future where work is optional just got more real: U.K. minister calls for universal basic income to cushion AI-related job losses
By Sasha RogelbergFebruary 1, 2026
2 days ago

Latest in

bad bunny
PoliticsSuper Bowl
The NFL’s big game is ‘the woke bowl’ to half the country with only 16% of Republicans approving of Bad Bunny halftime show
By Steven Sloan, Steve Peoples and The Associated PressFebruary 3, 2026
1 minute ago
davos
CommentaryCareers
While elites debate geopolitics, Americans are rethinking college in the search for economic mobility
By Ed MitzenFebruary 3, 2026
5 minutes ago
trump
EconomyTariffs and trade
India tight-lipped on true scope of Trump, Modi trade deal as lawmakers seek details
By Rajesh Roy and The Associated PressFebruary 3, 2026
7 minutes ago
trump
EconomyTariffs and trade
How Trump created a trade deal bonanza—for all of America’s former allies who realized they needed new partners
By Paul Wiseman, Josh Boak, Elaine Kurtenbach and The Associated PressFebruary 3, 2026
16 minutes ago
d'amaro
C-SuiteDisney
Disney names parks chief Josh D’Amaro as next CEO
By Nick LichtenbergFebruary 3, 2026
20 minutes ago
clinton
PoliticsCongress
Clintons agree to testify in House Epstein probe as GOP continues push for contempt charges
By Stephen Groves and The Associated PressFebruary 3, 2026
28 minutes ago