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LeadershipBusinessperson of the Year

Stream this! How Netflix chooses for you

By
Michael V. Copeland
Michael V. Copeland
By
Michael V. Copeland
Michael V. Copeland
November 18, 2010, 12:00 AM ET

The company uses a mix of subscriber information, user ratings, rentals, and cool computer algorithms to predict what kinds of entertainment you might enjoy streaming.


Back to Reed Hastings: Leader of the pack

About the Author
By Michael V. Copeland
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