• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The Honeycomb effect

By
Brett Krasnove
Brett Krasnove
and
Beth Kowitt
Beth Kowitt
Down Arrow Button Icon
By
Brett Krasnove
Brett Krasnove
and
Beth Kowitt
Beth Kowitt
Down Arrow Button Icon
December 7, 2010, 1:14 PM ET

Android users have been waiting for the just released Gingerbread upgrade. But yesterday Andy Rubin leapfrogged them by demoing next-gen OS Honeycomb, and chatting about the time Google bit off more than it could chew.



Andy Rubin at D: Dive Into Mobile Credit: Asa Mathat | All Things Digital.

The latest version of the Android operating system, Gingerbread, is barely out of the oven but Andy Rubin, who heads up Android for Google (GOOG), couldn’t resist giving the audience at the D: Dive into Mobile conference a taste of the next version—Honeycomb.

On stage last night Rubin pulled out a prototype Motorola (MOT) tablet running on Android 3.0 (aka Honeycomb), which included a new version of Google maps for Android with a 3D component.

Tablets running on older versions of Android are already on the market, but Google has said those previous iterations weren’t designed for that device. When asked if Honeycomb is specifically for tablets or just happens to work on tablets, Rubin said that it was a bit of both.

Besides showing off his new tablet, the talk was kept mostly to phones. Rubin noted that there are now 172 different phones running Android today, but he resisted Android being labeled the Microsoft of the ecosystem, saying instead, “We’re probably more like the Linux of phones.”

All Things D’s Kara Swisher pushed Rubin to talk money, and while Rubin wouldn’t go into details he did say that while Android is profitable, “I probably wouldn’t have made it as a startup company.”

Although Rubin believes the race won’t come down to just two operating systems, he said that Android and Apple’s (AAPL) platform (iOS) have a clear advantage in being new and starting from a clean slate. He said that other operating systems, like Microsoft (MSFT), include some 20-year-old code that was written before the Internet “even existed.” When it came to Nokia (NOK), which uses its own operating system, Rubin wouldn’t say whether he’d met with the company regarding Android.

Rubin did acknowledge some of Android’s problems, such as its complexity of use. But he pointed out that comes with the territory of allowing consumers to add and change the phone. Rubin said they had to make some concessions there that led to “geeking it out.”

He also admitted that Google may have “bit off a little more than we could chew” with its Nexus One phone, which Google tried to sell online through its own store and unlocked (not attached to any one carrier). With the Nexus S, Google is returning to the notion of an unlocked phone but is instead selling it through traditional retail channels at Best Buy.

About the Authors
By Brett Krasnove
See full bioRight Arrow Button Icon
By Beth Kowitt
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.