• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple Q2: Misses high and low, but the best bloggers nailed it

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 25, 2012, 7:12 AM ET

Click to enlarge.

FORTUNE — Neither side scored a clear victory this time around. The professional analysts as a group were far too cautious. And our expanded cadre of independents showed signs of irrational exuberance.

But the list at right, which ranks 57 Apple (AAPL) analysts by the accuracy of their fiscal Q2 2012 revenue and earnings estimates, shows that the independents have once again bested the pros — their 14th win in 15 quarters.

The top eight spots were taken by indies, including four of the six “best analysts” whose estimates we used as a benchmark in the weeks leading up to Tuesday’s earnings report.

The top spot goes, once again, to Daniel (“Deagol”) Tello, a Venezuelan blogger who has been posting earnings estimates since 2005. You can read his occasional analyses here.

Special mention goes to Alexis Cabot, an American expat living in Rome, who came in first in the ranking that includes all six categories (revenue, EPS, unit sales and gross margin). And to Chuck Jones, a former buy-side tech analyst who has been doing independent analysis on Apple for six months and came in third in his first outing.

Kudos also to Pacific Crest’s Andy Hargreaves, BCG’s Colin Gillis, Merrill Lynch’s Scott Craig and J.P Morgan’s Mark Moskowitz who all managed to make it into the top 15 despite institutional pressures not to stray too far from the Street’s consensus.

Last place went to Gabriel Dubois, an independent from the newly formed Braeburn Group who like many of his peers this quarter let his enthusiasm get the better of him, overestimating iPhone sales by nearly 9 million units and revenue by nearly $8 billion.

Otherwise the bottom of the list was populated by pros who seem to have missed those photographs of Chinese iPhone buyers mobbing the Beijing Apple Store. How else could Deutsche Bank’s Chris Whitmore, ISI’s Brian Marshall and Morgan Stanley’s Katy Huberty have submitted iPhone sales estimates of 26, 26 and 30 million units, respectively?

For the record, here’s how our six “best analysts” — the top performers over the past five quarters — did as a group:


Best estimates in green.

Clearly the key to correctly predicting Apple’s bottom line was getting the iPhone number right.

Below the fold: Our annotated master spreadsheet, with the best estimates highlighted in bright green, the second and third best in light green, the worst in red and the second and third worst in pink.


Click to enlarge.
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
1 day ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protege facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
1 day ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
10 hours ago

Latest in

Politicsgovernment shutdown
Partial government shutdown will extend into the week as House Speaker Johnson says it will be a few days before vote on funding
By Lisa Mascaro and The Associated PressFebruary 1, 2026
52 minutes ago
Arts & EntertainmentMovies
‘Melania’ documentary debuts with $7 million in ticket sales after Amazon MGM Studios spent $75 million for rights and marketing
By Jack Coyle and The Associated PressFebruary 1, 2026
1 hour ago
PoliticsICE
France’s Capgemini to sell unit that provides tech services to ICE as backlash against Trump’s immigration crackdown goes global
By The Associated PressFebruary 1, 2026
2 hours ago
PoliticsImmigration
5-year-old Liam Conejo Ramos and father return to Minnesota from ICE facility in Texas after judge’s scathing order demanding release
By Jack Dura and The Associated PressFebruary 1, 2026
2 hours ago
EconomyChina
China’s export-led growth is looking more and more unsustainable while a real estate crash and reeling consumers fuel deflationary spiral
By Jason MaFebruary 1, 2026
2 hours ago
C-SuiteRetail
Meet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Coins2Day 500
By Marco Quiroz-GutierrezFebruary 1, 2026
5 hours ago