• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Silicon Valley real estate: The Facebook effect

By
David A. Kaplan
David A. Kaplan
Down Arrow Button Icon
By
David A. Kaplan
David A. Kaplan
Down Arrow Button Icon
April 30, 2012, 5:00 AM ET

Facebook’s looming public offering may mark high water in confidence around Silicon Valley these days. And it is surely is going to make a lot of techies very rich, likely in a few weeks. But there’s a smaller, barely noticed effect of the IPO: an already hyperventilating local real estate market that’s now going bonkers.

Though the number of actual prospective home buyers with Facebook connections is only a fraction of all buyers in the Valley, their psychological effect on the market is unmistakable. In Palo Alto, in particular — which Mark Zuckerberg calls home –sellers are either keeping their homes off the market until the IPO or ramping up expectations. For the first quarter of 2012, according to BrokerMetrics, the median price of a single-family P.A. Home went up 11%, whereas inventory declined 57%.

One broker, Michael Dreyfus, tells a story. He had a client with a house in Old Palo Alto — one of the town’s best neighborhoods (where Steve Jobs lived) — and advised the client a few months ago the house would likely sell between $2.8 million and $3 million. Thinking that too conservative, the client priced it at $3.5 million. The unexceptional 3,500-square-foot home sold two months later for nearly $3.9 million. “The locals are all gaga over Facebook and how much their houses are going to be worth,” Dreyfus says. “And they’re holding their houses off the market.”

MORE: Facebook values itself at nearly $77 billion

That in turns generates an inventory problem, which drives prices up further. “Palo Alto Gold!” Declared a post earlier this year on the website of Dreyfus’s boutique residential brokerage. “Every real estate agent in town has a long list of buyers and you can almost feel the preparation for a spring frenzy. The hordes of buyers are going to overwhelm our meager supply.”

But if the Facebook offering doesn’t perform as well as expected — and this week the company reported revenues were down — then the housing market could face “a great big crash,” according to Dreyfus. If the homeowners who are now waiting put their homes on the market anyway, worried over further declines, the market would go down more. If that happened, it could be the sign that the long-prognosticated bubble in the Valley may finally have appeared — and burst.

The Facebook effect may be creating another burgeoning phenomenon around the Valley: secret sales. The Multiple Listing Service (MLS) has always been the mainstream way to sell your house in the U.S. But many wealthy homeowners don’t want FOR SALE signs up on the front lawns or their addresses in public brokerage listings—or photos online of the master bedroom. So some brokers bypass MLS and use their own contacts to hunt for possible buyers. “Pssst…Have I got a house for you!” reads a recent unironically intended headline in the Palo Alto Weekly, The story comes complete with unprivate photos of that lovely 7,732-square-foot Colonial not far from Zuck’s new place (“just under $9 million”!) Or the 1929 Mediterranean for $11.5 million just across the street from Jobs’s house.

MORE: Hastings’ Facebook rant draws FCC’s attention

One estate currently for sale by Dreyfus is on the private market for what he says will be the most expensive ever sold in Palo Alto — more than a record $15 million. He might want to tell you more about it, but he can’t. Even the price is private.

[Cnnmoney-video vid=/video/technology/2012/02/01/ts_facebook_ipo_zuckerberg.cnnmoney/]
About the Author
By David A. Kaplan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
1 day ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
2 days ago

Latest in

PoliticsElections
After deadly shooting by immigration agents, Texas Democrats running for Senate say ‘clean house’ at ICE and ‘take that money back’
By Thomas Beaumont and The Associated PressJanuary 24, 2026
39 minutes ago
North AmericaAirline industry
Stranded by winter weather? Here’s what airlines owe you
By Rio Yamat and The Associated PressJanuary 24, 2026
1 hour ago
PoliticsMinnesota
Latest deadly shooting by federal agents pushes government closer to shutdown as Trump claims Minnesota officials are ‘inciting insurrection’
By Jason MaJanuary 24, 2026
2 hours ago
PoliticsImmigration
Minneapolis Trump voter now helps move immigrants’ kids to safe houses to keep them away from his federal agents
By Jack Brook and The Associated PressJanuary 24, 2026
2 hours ago
PoliticsVenezuela
Trump says U.S. used ‘discombobulator’ weapon in Maduro raid
By Kate Sullivan and BloombergJanuary 24, 2026
2 hours ago
PoliticsNATO
Trump hails UK troops’ sacrifice after backlash over NATO remark
By Kate Sullivan and BloombergJanuary 24, 2026
2 hours ago