• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Buying into a housing comeback

By
Scott Cendrowski
Scott Cendrowski
Down Arrow Button Icon
By
Scott Cendrowski
Scott Cendrowski
Down Arrow Button Icon
July 16, 2012, 9:00 AM ET

FORTUNE — It has happened repeatedly: The housing market shows hints of revving up only to sputter and stall. In fact, by Deutsche Bank’s count, there have been seven false recoveries during the six-year national housing downturn. Now there are signs that a true residential property recovery is under way. Exhibit A: Stocks of homebuilding companies have soared, with many doubling over the past nine months. The good news for investors, according to analysts who track fundamental data, is that even after their gains, these stocks offer rich potential.

The reason is straightforward. There’s a looming shortage of new homes in the U.S., and construction will have to ramp up. Homebuilders slashed production in recent years as demand withered. Now, says Ivy Zelman, CEO of Zelman & Associates, “new-home inventory is at record lows any way you look at it.” Over the years, new properties have represented 0.3% of total U.S. Households, she says; today that figure is 0.1%. Census figures show that just 475,000 new homes were completed annually over the past three years, down from a long-term yearly average of 1.1 million.

Zelman was one of the only Wall Street analysts to predict a housing downturn in 2006, and she remained mostly bearish until early this year. Several factors have changed her mind: the paltry inventory of new properties; a national bottoming of prices, which nudges indecisive potential buyers to pull the trigger; and the increased cost of renting in cities across the country.

Consider a new housing community in Delray Beach, Fla., described by Zelman: Potential buyers started lining up at 6 a.m. And snapped up 44 homes over the weekend. Such scenes, though almost disturbingly reminiscent of the late bubble, have given Zelman hope. She recommends shares of Pulte (PHM). Investors fear that Pulte’s mortgage unit may face further losses. But Zelman disagrees with the gloomy outlook and thinks improving profit margins will lift the share price 78% over the next two to three years.

More:
Where home prices are rising for the wrong reasons

Places like Houston, Dallas, and Indianapolis, and even central Florida, have new-home supplies of less than three months, says Mike Castleman, CEO of research firm Metrostudy, which sends field researchers to new-home sites across some two-thirds of the country every three months. Annual housing starts in Metrostudy’s markets are just 20% of their peak in 2006. When demand picks up from those depths, Castleman says, “builders will be starting more homes, pouring more slabs, and buying more lots.”

That’s the case for optimism. But given the gains in homebuilder stocks, have they become overpriced? No, argues Nishu Sood, an analyst at Deutsche Bank. Sood calculates the so-called normalized earnings of homebuilders — what the companies can earn once demand returns to its long-term average. He ignores short-term earnings fluctuations, as they have little bearing on the homebuilders’ future prospects. According to Sood, residential-construction stocks trade for a normalized price/earnings ratio of 5. He recommends companies — such as D.R. Horton (DHI), M.D.C. Holdings (MDC), Meritage (MTH), Ryland (RYL), and Toll Brothers (TOL) — with lower debt levels, which means they can borrow when they need to. They “can stretch their balance sheets and ultimately earn more in a recovery,” Sood wrote in a recent report.

The second concern is foreclosures. Skeptics warn that a wave of foreclosures will flood the market and pummel prices again. Some 3 million to 5 million houses either are burdened by a delinquent mortgage or are foreclosed properties that haven’t yet reentered the sales market, according to economist A. Gary Shilling, who runs a firm of the same name. Once those houses go back on the block, he says, they’re typically sold for 19% less than a comparable non-foreclosed residence. The wide availability of discount properties, Shilling argues, will depress prices and cripple the fragile housing recovery. “If you get a number of [foreclosed] houses being sold, then that really becomes the market,” he says. “At that point I don’t think homebuilders can compete.”

More: 
McMansions for half off!

However, Zelman and others counter that it takes a long time for repossessed properties to creep back onto the market. Foreclosure cases are often mired in court for years, and more than 65% of ongoing U.S. Foreclosures are in states where a judge needs to approve the process. Repossessed houses will reenter the market for years to come, the housing bulls argue, but it will be a steady trickle rather than a flood.

Take Orange County, Calif. Prices skyrocketed during the boom, only to collapse 36% from 2006 through today. But foreclosed properties, once the hottest thing since cathedral ceilings, are now in short supply. Repossessed homes remain on the market just 20 days on average before being scooped up by buyers (which increasingly include institutional investors). Today homebuilders are pulling out their hammers and their nail guns again and preparing to meet demand. It marks the beginning of a new upward cycle — and one that should soon be repeated across the rest of the country.

This story is from the July 23, 2012 issue of  Coins2Day .

About the Author
By Scott Cendrowski
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
15 hours ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
10 hours ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protégé facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
2 days ago

Latest in

PoliticsDonald Trump
Kennedy Center to close for 2 years for renovations after a wave of canceled shows due to Trump adding his name to the building
By Michelle L. Price and The Associated PressFebruary 1, 2026
2 hours ago
Real EstateHousing
Trump’s plan to make housing affordable is faltering
By Katy O'Donnell and BloombergFebruary 1, 2026
2 hours ago
Startups & Ventureautonomy
Waymo seeking about $16 billion near $110 billion valuation
By Edward Ludlow, Aaron Kirchfeld and BloombergFebruary 1, 2026
2 hours ago
AIspace
SpaceX seeks FCC nod to build data center constellation in space
By Sana Pashankar, Loren Grush and BloombergFebruary 1, 2026
2 hours ago
EconomyDebt
This ‘mutually assured destruction’ threat in the $7.3 trillion JGB market helps prevent Japan from triggering a debt crisis — for now
By Jason MaFebruary 1, 2026
3 hours ago
MagazineFedEx
How FedEx CEO Raj Subramaniam is adapting to the era of ‘re-globalization’
By Nicholas GordonFebruary 1, 2026
3 hours ago