Last March, when I visited Wendy Clark, Coca-Cola’s SVP of integrated marketing, in Atlanta, Coke was the biggest consumer brand in social media, with 41 million “Likes” on Facebook.
Just six months later, Coke now has 51 million “Likes” on Facebook.
On Tuesday, at the Coins2Day Most Powerful Women Summit in Laguna Niguel, California, I asked Clark for her three best tips on building a social-media fan base.
Here’s what she said: