• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Performance reviews remade

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
October 17, 2012, 5:00 AM ET

FORTUNE — Stodgy human resources software is getting a reboot. Over the past year enterprise giants IBM (IBM), Oracle (ORCL), and SAP (SAP) have collectively shelled out some $6 billion to acquire companies that make recruitment and compensation tools. Salesforce’s new Work.com product lets managers and employees track their goals. “Most performance-management systems are built around a framework that’s all about HR compliance,” says John Wookey, Salesforce’s executive VP of social apps. “But they haven’t solved how to actually get people to work on the right things.” To fix that, a new generation of software is web-based and, naturally, incorporates social networking. It also rewards employees with prizes both real and virtual. The biggest change? The annual performance review process becomes a year-round activity. (Clients typically pay a monthly subscription for such services, instead of a one-time price.) Whether all the bells and whistles could actually hurt productivity, rather than improve it, remains to be seen.

Old task, new hope

The annual performance review will live on. But managers and employees now have a slew of new tools to chart and reward workers’ progress.

Year-round goals: Instead of scrambling to come up with goals at the end of the year, workers can create them with their teams on a rolling basis as projects dictate.

Virtual rewards: The adult equivalent of scout merit badges. Managers can create awards such as “most deals closed” or “products shipped,” posting them to an employee’s profile.

Quicker feedback: Instead of logging in to cumbersome HR software, users give and receive feedback inside the applications they use every day, like posting a comment on a website.

Real rewards: The old spot bonus is being reimagined. Salesforce (CRM), for instance, partners with Amazon (AMZN) to reward high-performing employees with gift cards.

Status updates: Think Facebook’s (FB) status updates. But instead of posting daily musings or funny photos, employees can request feedback from their managers and peers.

This story is from the October 29, 2012 issue of  Coins2Day .

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Coins2Day, writing analysis and longform reporting.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.