• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

What the hell happened to Apple last week?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 20, 2012, 11:06 AM ET


Zaky

FORTUNE — Andy Zaky had some explaining to do Friday.

Not only had he risked his reputation as a canny Apple (AAPL) trader by issuing a “buy” recommendation on Oct. 9 — his sixth in as many years — at what he said was at or near Apple’s bottom, but he had lambasted here, here and here hedge fund manager Doug Kass who for two weeks had been telling any investor who could read, tweet or watch CNBC that Apple’s best days were over and now was the time to sell. (See Meet one of they guys tugging on the Apple slingshot.)

On Tuesday Zaky wrote that he didn’t believe Apple would fall below $615 a share.

But on Friday — two trading days before a major product launch and four before the company is scheduled to release what everyone on Wall Street expects will be record fourth-quarter earnings — the stock tore right through $615 to close at $609.84, down more than $40 (6.2%) from Tuesday’s high and nearly $100 (13.5%) off its Sept. 21 high of $705.07.


Kass

Was Kass right after all?

We asked Zaky on Friday, and he responded — a bit more defensively than usual, but as convinced as ever that Apple is headed for $1,000 by this time next year:

“You know what’s interesting about today?,” he wrote. “The indicators that I look for when calling that absolute low point have actually triggered today. A lot of people are probably freaking out not realizing that Apple has probably bottomed.

“One of three outcomes naturally follow a day like today:

1. Apple can gap-up Monday and begin a multi-month rally making Friday’s close the low;
2. Apple can open way down on Monday, sell-off more at the open, hit a capitulation point and then reverse the losses to close green (my favorite).
3. Apple can open the day flat, sell-off down to $600 a share, capitulate and then reverse to close green (also an ok outcome)

“Too many people believe the entire world of investing is based on what happens in the next 15 minutes instead of what happens over the next 15-months.

“In October 2008, when everyone was busy selling the banks, Warren Buffett was buying billions of dollars worth of Goldman Sachs. When the selling on the S&P worsened over the next 5-months there were plenty of people who were quick to point out how wrong Buffett was. Meanwhile, he just did his thing and his GS investment is now paying off in a huge way.

“I recommended Apple at $80 in November 2008 and got the same flack when Apple didn’t start rallying until March 2009. But in the end, that paid-off huge to anyone who didn’t get caught up in the nonsense.

“Right now, we’re seeing the same thing happen here. Kass is making fundamentals-driven arguments against Apple as the reason for this sell-off. If Kass is right, then Apple won’t bottom and then rally to $1,000 a share. It will just trade sideways like Google did for several years. Apple has multiple corrections a year, none of them having to do with Apple’s fundamentals.

“So we will see who’s right a year from now. Those who want to prematurely call it, let them call it. In fact, I hope they do. Let people even write about today. Then we will review where things are a year from now.”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
19 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Energy
Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
By Jason MaFebruary 1, 2026
13 hours ago

Latest in

NewslettersCoins2Day Tech
Start your engines: OpenAI and Anthropic race to IPO
By Alexei OreskovicFebruary 2, 2026
23 minutes ago
NewslettersCEO Daily
30 years after the founding of ‘Silicon Alley,’ New York’s tech scene is so big it has no center
By Diane BradyFebruary 2, 2026
48 minutes ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Feb. 2, 2026: Earn up to 5.00% APY
By Glen Luke FlanaganFebruary 2, 2026
1 hour ago
Personal FinanceBanks
Best CD rates today, Feb. 2, 2026: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganFebruary 2, 2026
1 hour ago
Startups & Ventureaccounting
Goldman Sachs leads $75 million funding round for Fieldguide, an AI-native accounting and audit platform
By Leo SchwartzFebruary 2, 2026
1 hour ago
Economyspace
Singapore launches first space agency, joining a Southeast Asian race to tap a fast-growing space sector
By Angelica AngFebruary 2, 2026
2 hours ago