• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

A sneak peek at Toyota’s wonder car

By
Matt Vella
Matt Vella
Down Arrow Button Icon
By
Matt Vella
Matt Vella
Down Arrow Button Icon
January 14, 2013, 3:41 PM ET

By Doron Levin, contributor

FORTUNE — The Lexus 600h with cameras, radars and sensors strapped over its exterior looks more like a research project than a car. The research vehicle featured at last week’s CES is one small facet of Toyota Motor Corp.’s push to create advanced gadgetry aimed at avoiding collisions and minimizing injuries and fatalities.

Toyota (TM) disclosed in Las Vegas that it has been creating the high-tech systems at a research center in Ann Arbor, Michigan and testing them under real-world conditions at a nine-acre model village located in a second research center in Higashi Fuji, Japan.

As a leader in the field of autonomous driving systems, Toyota executives scrupulously avoids predictions about what many say is inevitable, that in a matter of a decade or so, cars will be taking over the decisions and actions normally carried out by drivers.

“Step-by-step we will build trust with society and government so that vehicles will be allowed to perform more automated tasks,” said Mark Templin, group vice president for Toyota’s Lexus division. “These capabilities must be integrated with consistency and reliability before vehicles are trusted to drive alone.”

MORE: Does the world really need a new Corvette?

In the fall Lexus began selling its next generation LS flagship sedan, available with several features that constitute what Toyota executives call an intelligent “co-pilot.” The features, such as “advanced pre-collision,” sense an obstacle or hazardous condition, warn the driver to brake and will help slow the car to prevent or mitigate a crash.

“Ninety three percent of accidents can be traced in some way to human error,” said Jim Pisz, a Toyota business strategist. If a driver is distracted or slow to react, braking might occur too slowly to avoid a collision.

Several systems in the new LS identify a hazard and can begin taking action. Lane keeping assist—Toyota calls it LKA—will sense when a car is drifting out of a lane, warn the driver and gently begin to steer the car if the driver fails to respond.

Toyota sees the systems eventually equipping more mainstream models and having a positive impact on energy consumption and traffic congestion because “start and stop driving” can be eliminated, said Bob Carter, a Toyota sales executive.

MORE: Automakers are worried about driverless cars

Another technology being explored in Toyota’s research center in Michigan is car-to-car communication, as well as communication with stop lights and other types of traffic signals. Cars can be programmed to avoid colliding with one another or to avoid arriving simultaneously at an intersection. They can warn nearby cars of ice or other hazardous conditions.

Toyota has positioned itself among the leaders in the field of autonomous driving—which doesn’t mean that Ford (F), General Motors (GM), Nissan (NSANY) and others aren’t interested or skilled in the technology. Others may be reserving publicity until the sentiments of consumers and regulators are more clear.

But as Toyota demonstrated with the introduction in 1998 of its first Prius, featuring gas-hybrid propulsion, the widespread acceptance of a groundbreaking technology takes time; it also requires patience and the willingness to spend capital prodigiously.

No one who looks at the global success of the Prius should fail to consider Toyota’s first homely iteration, which seemed like an improbability to so many.

About the Author
By Matt Vella
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
18 hours ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
1 day ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
3 days ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

Latest in

Personal Financemortgages
Current mortgage rates report for Jan. 29, 2026
By Glen Luke FlanaganJanuary 29, 2026
34 minutes ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Jan. 29, 2026
By Glen Luke FlanaganJanuary 29, 2026
34 minutes ago
Big TechRetail
Amazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
By Phil WahbaJanuary 29, 2026
35 minutes ago
Big TechTesla
Tesla reveals $2 billion investment in Elon Musk’s xAI and officially kills the Model S and Model X
By Jessica MathewsJanuary 28, 2026
7 hours ago
Bald man with glasses and black shirt.
Big TechCoins2Day 500
Microsoft demand backlog doubles to $625 billion thanks to OpenAI, but hefty spending and slower revenue growth spook investors
By Amanda GerutJanuary 28, 2026
7 hours ago
BankingDonald Trump
JPMorgan, BofA will match the $1,000 ‘Trump Accounts’ for employees’ children. Here’s how to open an account
By Sydney LakeJanuary 28, 2026
10 hours ago