• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

9 million iPhones: Apple alerts the Securities Exchange Commission

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 23, 2013, 10:11 AM ET

FORTUNE — Apple (AAPL) PR had a busy morning Monday, issuing two market-moving documents:

  • A press release announcing that it has sold more than 9 million new iPhones, 80% better than 5 million iPhone 5 units it sold last last year.
  • An SEC Form 8K alerting the commission that those 9 million sales represents a material change in the company’s prospects for its fiscal fourth quarter, which ends Saturday. “Apple expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion,” the company wrote, “and expects gross margin to be near the high end of the previously provided range of 36% to 37%.”

The stock opened at $496, up $28.59 (6.1%) from Friday’s close.

See also: Higher-priced iPhone 5S outsold 5C in U.S. By 3.4 to 1.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
2 days ago
placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
C-Suite
Jamie Dimon’s reality check for ambitious workers: ‘There’s going to be a grunt part to every part of a job. Get over it’
By Jake AngeloJanuary 23, 2026
2 days ago
placeholder alt text
Politics
Latest deadly shooting by federal agents pushes government closer to shutdown as Trump claims Minnesota officials are 'inciting insurrection'
By Jason MaJanuary 24, 2026
18 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeJanuary 23, 2026
2 days ago

Latest in

Politicschief executive officer (CEO)
Minnesota-based CEOs, including Coins2Day 500 bosses, call for ‘immediate de-escalation of tensions’ after fatal shooting
By Jason MaJanuary 25, 2026
18 minutes ago
PoliticsSilicon Valley
Silicon Valley sounds the alarm on deadly Minneapolis shooting. ‘And it’s only a matter of time before they show up in force here in the Bay Area’
By Jason MaJanuary 25, 2026
2 hours ago
MagazineLuxury
The $20,000 longevity weekend for those who recognize that more time is the ultimate luxury
By Jaclyn TropJanuary 25, 2026
3 hours ago
stitt
PoliticsMinnesota
From ‘real tragedy’ to ‘incredibly disturbing,’ Republican voices of dissent on Trump’s Minnesota mayhem emerge
By Steven Sloan and The Associated PressJanuary 25, 2026
4 hours ago
storm
LawWeather and forecasting
‘Unique’ winter storm reaches from New Mexico to New England: ”we’re talking like a 2,000-mile spread’
By Kate Brumback, Julie Walker and The Associated PressJanuary 25, 2026
4 hours ago
church
LawMinnesota
Minnesota protesters’ rare disruption of church services recalls the Quakers during the colonial era before the American Revolution
By Peter Smith, Tiffany Stanley and The Associated PressJanuary 25, 2026
4 hours ago