• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Localytics: Apple’s iPad Air was last weekend’s big winner

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 4, 2013, 10:38 AM ET

Click to enlarge.

FORTUNE — There are several curious findings in Localytics’ attached chart comparing the post-Black Friday/Cyber Monday presence of various devices on its analytics network with their presence the previous week.

That Apple’s (AAPL) new iPad Air grew the most (51%) is not terribly surprising. But who would have guessed that…

  • Gains for the much maligned iPhone 5C (up 26%) would clobber the iPhone 5S (15%)?
  • The old iPad Mini (26%) would do better than the new Retina iPad Mini (17%)?
  • The 2-year old 3.5-inch iPhone 4S (10%) would outgrow the 7-inch Samsung Galaxy Tab 2 phablet (8%)?

METHODOLOGY: For this report, Localytics compared more than 1 million new devices in the U.S. For Black Friday weekend against the previous weekend.

LINKS:

  • iPad Air Wins Black Friday-Cyber Monday: New Devices Increase by 51%
  • Look who chose the iPhone 5C over the (pricier) iPhone 5S
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.