• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple chart of the day: From 66% revenue growth to 9.2%

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 30, 2014, 5:15 PM ET

Source: Posts at Eventide from company reports.

FORTUNE — Robert Paul Leitao manages a Los Angeles Catholic Church by day, but his real devotion is to Apple (AAPL).

When I first met him, Leitao was running The Mac Observer’s Apple Finance Board, which he moved to LinkedIn a few years ago and renamed AAPL Independent Analysts. He also founded the Braeburn Group, and every quarter he pulls together his members’ estimates for Coins2Day‘s Apple Earnings Smackdown. With all this, he somehow finds time to write his irregular Posts at Eventide, from which the attached charts were taken.

Ever the Apple bull, Leitao begins his latest post — Walking Up the Down Staircase — on a positive note. Over the past eight fiscal years, he reminds us, Apple’s revenue has risen 1,127% and its earnings per share 2,457%.

But the charts he posted Saturday tell a very different story.

Following two years of extraordinary revenue growth — 66% in fiscal 2011, and 54% in fiscal 2012 — Apple’s grew only 9.2% in the fiscal year that ended in September 2013 and its guidance for the quarter that ended Saturday suggests no growth at all.

Leitao’s analysis:

Apple’s seemingly unreal rates of revenue growth from FY2010 through FY2012 were due in part to the release of the iPad product line in April 2010, the addition of Verizon Wireless as an authorized carrier in February 2011 and the mass consumer migration from feature phones to smartphones that occurred over the three-year period.

Apple’s decline in earnings per share in FY2013 was influenced by the company’s very strong prior-year performance. Although Apple reported 9.2% revenue growth in the period, the drop in gross margin year-over-year produced negative net income growth and a decline in earnings per share…

While much speculation continues about Apple’s plans for new products, with the start of the June quarter, Apple’s cycle of negative net income growth has come to end with or without new product lines.

Nonetheless, as the graphs in this article illustrate, on a forward-looking basis fast rates of revenue and net income growth are dependent on the successful release of new and currently unannounced new products. Apple is an episodic enterprise. Revenue growth rates and organic net income growth will be challenged in fiscal years absent the delivery of new products.

For the record, Leitao expects Apple to deliver those new products before the end of the year.

For more charts and more analysis, see Apple Is Walking Up The Down Staircase.

 

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
3 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
3 days ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
17 hours ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
2 days ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
3 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

Jerome Powell leaving the Fed is a key concern for Claudia Sahm.
EconomyLabor
‘I just don’t have a good feeling about this’: Top economist Claudia Sahm says the economy quietly shifted and everyone’s now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 hours ago
Politicsgovernment shutdown
Federal government heads for weekend shutdown after Trump makes rare deal with Senate Democrats over DHS funding
By Mary Clare Jalonick, Lisa Mascaro and The Associated PressJanuary 30, 2026
9 hours ago
LawDepartment of Justice
Justice Department opens a federal civil rights probe into the killing of Alex Pretti, with FBI leading the investigation
By Michael Biesecker, Rebecca Santana, Alanna Durkin Richer and The Associated PressJanuary 30, 2026
9 hours ago
PoliticsJeffrey Epstein
Latest Epstein files detail contact with Howard Lutnick, Steve Bannon and Goldman Sachs lawyer
By Eric Tucker, Michael R. Sisak, Alanna Durkin Richer and The Associated PressJanuary 30, 2026
9 hours ago
In this handout, the mug shot of Jeffrey Epstein, 2019.
PoliticsJeffrey Epstein
Elon Musk and Jeffrey Epstein emailed each other for years trying to meet up, new Justice Department records show
By Eva Roytburg and Sasha RogelbergJanuary 30, 2026
9 hours ago
United States President Donald Trump
EconomyInflation
Trump’s unlikely promise to ‘end inflation’ still saw families paying an extra $2,120 for goods and services in 2025
By Eleanor PringleJanuary 30, 2026
12 hours ago