• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Postcards

A Buffett buys a drone

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
May 23, 2014, 12:53 PM ET
Photo: Howard G. Buffett

FORTUNE — Welcome to the drone age. Drones are the key to future warfare, security experts say. Drones will soon deliver your Amazon (AMZN) packages, if CEO Jeff Bezos has his way. And the latest versions of the unmanned aerial vehicles, or UAVs, are so user-friendly than an ordinary hobbyist can now buy one for $1,000 or so online and use it to film special moments, from adventure vacations to sporting events.

“It’s the easiest thing,” says Howard W. Buffett, who, granted, is no ordinary hobbyist. The 30-year-old grandson of Warren Buffett is president of Buffett Farms Nebraska. With his dad Howard G. Buffett, who is Warren’s elder son, Howard W. Grows corn and soybeans on 400 acres that sit 50 miles north of Omaha. His billionaire grandfather famously bought the tract for a song — $280,000, to be exact — in 1986, and wrote about lessons from his stellar real-estate investment in this year’s letter to Berkshire Hathaway (BRKA) shareholders.

The young Buffett was perusing a tech blog in April when he read about the DJI Phanton 2 Vision+ RTF Quadcopter, a four-rotor flying camera that he figured could help him “tell a story of a mid-sized farmer practicing conservation-based agriculture.”

He bought the Phantom 2 Vision+ for $1,299 on a site called Dave’s Discount Motors. Compact and light enough to fit in his backpack, the drone required just two test flights before Buffett, four days after getting it in the mail, set it aloft above his acreage. By himself, with no crew or assistant, he maneuvered the UAV by remote control and shot 80 minutes of video. “It doesn’t record audio, so I did the narration afterwards and laid it on post-production,” Buffett explains.

The final product, a dazzling three-minute video, is due to air on Memorial Day on a popular show called Ag Day on cable network RFD-TV.

The Buffett scion’s first foray into aerial videography might lead to a new career. “I showed the video at our family brunch. Grandpa seemed impressed,” he says. In early May, during Berkshire Hathaway annual meeting weekend, his dad had him show the film to a few of the company’s board members. “We talked about flying the quadcopter above next year’s annual meeting,” says young Howard, “though it’s noisy and sounds like a small leaf blower. Maybe next year, they’ll make one that’s quieter.”

[Youtube http://www.youtube.com/watch?v=zVIz-DUxAMQ&w=587&h=330]

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.