• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

Homebuilding CEO: First-time buyers are returning to the market

By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
July 10, 2014, 12:33 PM ET
Housing construction
Housing constructionCourtesy: Tri Pointe Homes

Higher prices have taken some momentum out of the housing market. And the potential for rising interest rates could make houses even more unaffordable. On top of the that, the economy in the first quarter of the year went negative. There are still nearly 10 million people out of work. There are many more renters than their used to be and many people are predicting homeownership is not going to rebound anytime soon.

All of that makes now an odd time to strike one of the biggest deals in the housing industry in years. On Tuesday, Tri Pointe Homes (TPH) bought the much larger home division of Weyerhaeuser (WY), which the building materials company was spinning out, for $2.7 billion. The combined company will be one of the 10 largest homebuilders in the country, with one of the most notable names in real estate investing, Barry Sternlicht, as its chairman.

Shares of Tri Pointe, after initially rising after the deal was first announced last November, are down 20% this year.

But Tri Pointe CEO Doug Bauer says he likes being a contrarian. He started Tri Pointe in 2009, with backing from Sternlicht. He says credit is loosening and that first-time home buyers will soon be rushing back into the market. Here is an edited transcript of our conversation:

Coins2Day: Millennials have been buying houses in lower numbers than previous generations. It could be that they are either not interested in becoming homeowners or that higher levels of college debt along with rising interest rates and a still weak job market is making buying a house no longer affordable for young Americans. How bad is this for the housing market? 

Doug Bauer: I think everyone is missing that bet, broadly characterizing a big demographic. The Millennials as a group are marrying later, but by the time they are 30 they are getting married, having kids, and I think are now going to want to buy housing. The whole bet that homeownership has tailed off and won’t come back is wrong. Our bet is exactly the opposite, that housing is going to have a long recovery because of the demographic trends.

What percentage of your buyers are first-time home owners?

Only about 15%, and that’s probably about the same as it has been for a while. We are a premium builder. So our homes are typically a step-up purchase. But take a look at D.R. Horton (DHI), which does cater to first-time home buyers. Their results are up.

As part of the deal to acquire Weyerhaeuser’s home division, Tri Pointe shareholders have had to give up 80% of their equity to shareholders of Weyerhaeuser. On top of that, you are paying the building materials company an additional $700 million to complete the transaction. You get to be the CEO of a much larger company. But how is this a good deal for your shareholders?

If we left Tri Pointe on a standalone basis, shareholders would have made less. Twenty percent of what we will earn is going to be more than what we would have earned on our own. We have had to write a big check, but we are getting a lot of equity in the deal as well. And because of the way we structured it, the deal is tax free.

How is the housing market right now?

It’s good. Interest rates are low and there is a limited supply of land. For first-time homebuyers and second-time homebuyers access to credit seems to be loosening every quarter and every year. That’s a good recipe for the housing market. Building starts are growing 5% to 8% a year. That’s less than it used to be, but that’s healthy.

The thing that drives housing prices in jobs. As long as the economy keeps adding jobs then things will go well for housing.

 

About the Author
By Stephen Gandel
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Young teacher in classroom
SuccessGen Z
Echoing the Great Recession, Gen Z graduates are pouring into education, with Teach For America reporting a 43% surge
By Emma BurleighJanuary 12, 2026
11 hours ago
Future of WorkJobs
Acquisition.com CEO says leaders ‘have it backwards’ when it comes to hiring: She says she hires for emotional intelligence over technical skills
By Jacqueline MunisJanuary 12, 2026
11 hours ago
Real EstateHousing
‘Something big’ just happened in the U.S. housing market, real estate CEO says. And it could mean the difference of being able to buy a home or not
By Sydney LakeJanuary 12, 2026
11 hours ago
EconomyFederal Reserve
The FOMC has the power to pick its own chair and could keep Powell—unless the DOJ probe and Supreme Court let Trump oust him from the Fed
By Jason MaJanuary 12, 2026
11 hours ago
Jerome Powell adjusts his glasses, looking to his left.
EconomyFederal Reserve
Goldman Sachs top economist says Powell probe won’t change the Fed: ‘Decisions are going to be made based on employment and inflation’
By Sasha RogelbergJanuary 12, 2026
11 hours ago
Personal Financegold prices
Current price of gold as of January 12, 2026
By Danny BakstJanuary 12, 2026
14 hours ago

Most Popular

placeholder alt text
Economy
‘Sell America’: Investors dump U.S. assets in fear of the end of Fed independence
By Jim EdwardsJanuary 12, 2026
17 hours ago
placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
16 hours ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
1 day ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
3 days ago
placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
6 days ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
1 day ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.