Sportswear company Adidas is not only sweeping the sponsorship spotlight for the World Cup final this Sunday, it can also lay claim to the most goals scored so far.
Teams wearing Adidas (ADS) boots have scored the most goals in the 62 games played so far in the tournament. U.S.-rival Nike (NKE) is a close second. The two brands dominated the pitch sponsorships throughout the tournament, leaving less room for smaller brands such as Puma, Mizuno and Warrior.
This year, for the first time ever, Nike kitted out more World Cup teams than Germany-based Adidas. Nike sponsored 10 out of the 32 teams, including Brazil, compared with nine for Adidas.
The extra Nike gear on the soccer fields didn’t necessarily equate to more goals, as Adidas edged out the brand by 3 more scoring shots. Adidas shoes kicked in 78 of the 166 goals scored, Nike 73 and all other brands 15.
(The data were collected by theScore, a mobile sports app that connects fans to real-time news, scores and content.)
