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Video: Apple Inc.’s new design team, Ive and Newson, on Charlie Rose

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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September 6, 2014, 6:28 AM ET
Jonathan Ive speaks at the Vanity Fair New Establishment Summit in 2014.
Jonathan Ive speaks at the Vanity Fair New Establishment Summit in 2014.Kimberly White—Getty Images for Vanity Fair

Jony Ive and Marc Newson, Apple’s latest high-profile hire, are old friends. The two industrial designers made a media splash together late last year when they collaborated in an auction at Sotheby’s for Bono’s Product Red.

Among their joint appearances was a 38-minute segment of The Charlie Rose Show.

“Jony and I collaborate without even having to think about collaborating,” Newson told Rose. “We talk about this stuff all the time.”

To which Ive added:

“I think one of the things that we respond to [in design] is that sense of almost inevitability. Of course, it’s this way. There couldn’t be any other smart or rational alternative.”

Screen Shot 2014-09-06 at 6.14.18 AM
The quote is intriguing, given that Newson has designed a line of watches for Ikepod and that Apple on Tuesday is expected to show the world what it thinks a smartwatch should be. If Newson had a hand in designing the iWatch, Apple almost had to hire him before the unveiling.

You can watch full Charlie Rose interview on Hulu.

Below: A 2:40 excerpt from YouTube.

[Youtube=http://youtu.be/RaE1G85Qgps]

See also: Look who’s now working for Apple Inc.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at coins2day.com/ped or subscribe via his RSS feed.

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By Philip Elmer-DeWitt
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