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Financeprivate equity

Why a Western private equity firm just doubled down on Russia

By
Dan Primack
Dan Primack
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By
Dan Primack
Dan Primack
Down Arrow Button Icon
September 29, 2014, 11:29 AM ET
Russian President Vladimir Putin Attends Reception For Military Academy Graduates
Sasha Mordovets—Getty Images

Russia is not a place where Western private equity wants to play right now. Too much conflict, too many sanctions.

For example, The Blackstone Group recently said that it was “giving up” on the country, just weeks after a group of ex-Goldman Sachs bankers abandoned plans for a $2 billion emerging markets fund that was expected to have a major Russian allocation. And then there are the PE bigs who either are leaving the advisory board of the $11 billion state-owned Russian Direct Investment Fund, or who are at least reconsidering their involvement.

So why is Sweden-based private equity firm CapMan not only maintaining its Moscow team, but this morning announcing that it has closed its second Russia-focused fund with nearly €100 million in capital commitments?

Jerome Bouix, CapMan’s head of biz dev and investor relations, tells me that most of the fundraising occurred last year (i.e., before Russia’s annexation of Crimea), acknowledging that many promising leads dried up as the geopolitical situation intensified in 2014. But he says that none of the 2013 commitments bailed, and argues that the sanctions should not be too problematic for the fund, which focuses on “consumer-driven” small and mid-sized companies inside of Russia.

For starters, the Russian consumer isn’t going anywhere. Second, some of these companies actually are in an improved position today, as a combination of sanctions and the ruble’s devcaluation have made locally-produced goods more affordable than rival imports. Third, many of CapMan’s historical exits of Russian portfolio companies were trade sales to Russian buyers (of course, many were not, which seems to be a plausible cause for concern).

“We started in Russia in 1996, and have had a lot of similar discussions in years like 1998 and 2000,” Bouix explains. “We are confident that the companies were are investing in will find buyers in the future.”

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