Just a few years ago, Sallie Krawcheck didn’t even have a Twitter account. Today, the former president of Bank of America Wealth Management is a top influencer on LinkedIn with nearly 800,000 followers. She also has amassed more than 27,000 followers on Twitter, far more than the vast majority of her business peers.
To be sure, Krawcheck added that leaving Wall Street helped her build her own brand as opposed to focusing on company culture. Yet building an audience on social media has been essential to her ability to become a great networker, she said.
“Know your company, know what the culture is and align to that culture. If you can’t align to that culture, get yourself out of there,” she said. “Networking is the No. 1 unwritten rule of success in business.”
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