• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple, Tim Cook and the wealth distribution curve

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 24, 2015, 8:22 AM ET
Image: 9to5Mac

A friend sent me the attached video (below) a few weeks ago. I’d seen it before. Maybe you have too. It’s been viewed 16 million times since it was posted in 2012, and voted up nearly 100,000.

I was reminded of it this week reading through the juicy nuggets reporters were pulling out of Apple’s latest Definitive Proxy Statement. Angela Ahrendts’ $73.4 million. Tim Cook’s $9.22 million.

I could poke fun at the editors at Bloomberg, so impressed by Cook’s comp (“more than double his pay in 2013”). Does no one there remember writing this silly headline?

Apple CEO Cook’s 2011 Comp Worth $378M

But I’m not laughing, and this bit of agitprop — worthy of Apple-compensation-committee-member Al Gore — is one of the reasons:

[youtube=http://youtu.be/QPKKQnijnsM]

If you don’t think vast and growing wealth disparities are dangerous, just look around the world.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at coins2day.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.