Companies are getting adept at using big news events for marketing, especially on social media. The blizzard that struck the Northeast over the past couple of days proves the point.
A few opportunistic companies used the wintery weather as an excuse to get the word out about their products on Twitter. Here are five companies – all incidentally in the food and beverage industry – that tried to feed off the Snowpocalypse media frenzy in 140 characters (or less).
1. Pepsi
The best kind of winter blues. Pic.twitter.com/H1kUOxYHdr
— Pepsi (@pepsi) January 27, 2015
2. Olive Garden, owned by Darden Restaurants
https://twitter.com/olivegarden/status/560091335987068928/photo/1
3. McDonald’s
https://twitter.com/McDonalds/status/559855118837772289/photo/1
4. Guinness, owned by Diageo
https://twitter.com/GuinnessUS/status/559852463189012480/photo/1
5. Dr Pepper, owned by Dr Pepper Snapple Group
https://twitter.com/drpepper/status/560123252778209280/photo/1
Storyful contributed to this report.