• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

This is where Google says Glass went all wrong

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
March 17, 2015, 4:54 PM ET
Photo: Ole Spata/AFP/Getty

The leader of the Google labs that gave life to the Google Glass smart glasses is coming clean about where the program went wrong.

Google X lead Astro Teller said at the South By Southwest Interactive festival Tuesday that the company put too much emphasis on the “Explorer” program, which got the smart glasses in the hands of early adopters, tech press and gadget evangelists. Teller said the Explorer program itself was a good idea, but it put “too much attention” on Google Glass before it was truly ready for primetime.

Teller was pretty relaxed about the mistake, though.

From Mashable:

“We made one really great decision, and one not so great,” explained Astro Teller, the head of Google X division where Glass was conceived and managed, to a packed ballroom at SXSW Interactive. “The great decision was to do the Explorer program. The thing that we did not do well is that we allowed, and sometimes even encouraged, too much attention to the program.”

Google (GOOG) posted revenue of $18.1 billion in its most recent quarterly earnings.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.