Americans have plenty to worry about these days, including terrorism, infectious diseases, to the specter of an 18-month-long presidential election.
But entrepreneurs can apparently move a whole bunch of units playing up fears of completely fictional dangers too. That has been inventor Marvin Weinberger’s strategy. He has raised more than $120,000 dollars in a Kickstarter campaign for his new product called the “Lil Trucker,” which he pitched to prospective investors in a video that shows the tool’s capacity to fight off a zombie invasion.
According to the Philadelphia Inquirer, the tool is actually quite useful outside of a zombie combat scenario. The Lil Trucker weighs just 1.3 pounds, but comes loaded with features: “a glass breaker, folding saw, can opener, hatchet blade, hex wrench, pry, wedge, hook, hammer, nail puller, wire twist, gas valve wrench, spanner, and strap cutter.”
Despite the obvious practical uses for such a tool, Weinberg “thought that the tool itself needed something pretty sexy to market it,” according to the report.
Mission accomplished, Marvin.