• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Storage startup Datrium gets less stealthy, lands Northrim Bank as trial customer

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
July 28, 2015, 2:38 PM ET
103925209
The storage racksPhotograph by Phil K Spencer — Getty Images/Flickr RF

Datrium, a somewhat-mysterious startup, is starting to emerge from stealth. On Tuesday it said it’s signed a bank as trial candidate for its flagship product.

Alaska’s Northrim Bank is trying out the company’s storage virtualization technology to streamline its data infrastructure, the Sunnyvale startup said on Tuesday.

Datrium even showed off a video of Northrim Bank CIO Ben Craig talking up the company and taking a shot at so-called hyperconverged products, which Craig said “didn’t scale with our needs.” Startups like Nutanix and Simplivity have gained notice in recent years for selling what is known as hyperconverged hardware that combines compute, storage, networking, and virtualization technology in a sort of datacenter-in-a-box.

Datrium boasts that its product scales out easier with a company’s storage needs. Essentially, if you want to add more storage to your infrastructure, you don’t have to add extra computing power like you might by using hyperconverged hardware, in which the storage and compute need to scale out together, the company claims.

Enterprise technology watchers kept a close eye on Datrium because it was reportedly backed by Silicon Valley luminary Diane Greene, who co-founded virtualization giant VMware (VMW) in 1998. She was removed from her CEO position ten-years later by EMC CEO Joe Tucci. EMC was (and is) a part-owner of VMware.

Since then, people have been wondering what Greene’s next move would be. As Coins2Day’s Barb Darrow reported last fall, Greene has apparently taken an investor role with the new storage startup and is not a hands-on executive.

A blog post on Datrium’s website written by Datrium CEO Brian Biles explains that Greene was involved with introducing the company’s founding team with each other, but is not a key decision maker.

“Just to clear up some internet speculation, while we are grateful for Diane’s introduction, advice, and friendship, she is uninvolved in our direction,” wrote Datrium CEO Brian Biles on a company blog post.

Datrium’s leadership team consists of several former employees of storage giant EMC (EMC), including Biles, Hugo Patterson, and Sazzala Reddy.

Subscribe to Data Sheet, Coins2Day’s daily newsletter on the business of technology.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Coins2Day reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.