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MPWSerena Williams

U.S. Open tickets plunge after Serena Williams loses her Grand Slam bid

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
September 11, 2015, 3:43 PM ET
2015 U.S. Open - Day 12
NEW YORK, NY - SEPTEMBER 11: Serena Williams of the United States reacts against Roberta Vinci of Italy during their Women's Singles Semifinals match on Day Twelve of the 2015 US Open at the USTA Billie Jean King National Tennis Center on September 11, 2015 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Maddie Meyer/Getty Images)Photograph by Maddie Meyer — Getty Images

Serena Williams was close to achieving the first calendar-year Grand Slam since 1988, but, ultimately, it wasn’t to be this year. In her U.S. Open semifinal on Friday, the 21-time major title champion from the U.S. Lost in three sets to the 300-to-1 underdog Roberta Vinci in Arthur Ashe Stadium in Flushing, Queens.

And while Serena’s bid for history caused the women’s final to sell out early in the tournament (making history in its own right—this was the first time the women’s final sold out before the men’s), fans are now racing to all but give away their tickets to watch Flavia Pennetta of Italy play Vinci on Saturday.

In fact, while ticket prices had more than doubled for the women’s final early Friday, with a buy-in of over $350, they plummeted to as little as $60 after the Williams-Vinci match ended.

SeatGeek, a ticket marketplace, told Coins2Day that prices “actually started dropping throughout the match, and the current median listing price is $944, which is already down 20%.” Chris Leyden, a content analyst, said that he’d “expect it to drop even more than that though before tomorrow.”

He added, “We’ve now got tons of lower bowl seats for below $1,500, and even have some for below $800 each. Before the match, I didn’t see any below $3,000.”
In addition, tickets on some ticket resale sites, such as Ticketmaster, are now going for as little as $60. “We’ve got some tickets in the upper level for below $100 now! Before the match, the get-in price was $351,” according to Leyden.
For more, this is how IBM has dominated professional tennis data. And also see how Serena and Venus Williams have been helping save tennis’ flagging ratings.
About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Coins2Day's managing editor, leading operations for the newsroom.

Prior to rejoining Coins2Day, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Coins2Day in 2014.

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