• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Being a unicorn: not as great as it sounds

By
Dan Primack
Dan Primack
Down Arrow Button Icon
By
Dan Primack
Dan Primack
Down Arrow Button Icon
September 15, 2015, 12:00 PM ET

Since January, 59 new startups got their unicorn horns—with brand-new billion-dollar valuations. Only three went public, and none were acquired.

This isn’t how venture capital is supposed to work. Even if you assume that $1 billion valuations for zero-revenue companies make sense, the purpose of funding them is still to generate a return. And the longer unicorns wait to go public—enabled by both the JOBS Act and VC tourists like mutual funds—the more risk funds assume. At some point investors in VC funds are going to demand their money.

Qualtrics CEO Ryan Smith said at Coins2Day’s Brainstorm Tech conference this year that getting kudos for a large fundraise is “like congratulating someone for taking on their mortgage.” And we all know what happens when too many mortgages are written without paying enough attention to how they’re going to be paid off.

To see The Unicorn List, visit coins2day.com/unicorns.

A version of this article appears in the September 15, 2015 issue of Coins2Day magazine with the headline “The risks of being a unicorn.”

About the Author
By Dan Primack
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.