• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceMoney Sense

College savings: 3 things you didn’t know about 529 Plans

By
Jean Chatzky
Jean Chatzky
Down Arrow Button Icon
By
Jean Chatzky
Jean Chatzky
Down Arrow Button Icon
September 24, 2015, 9:19 AM ET
Pink Piggy Bank for Body and Soul column on obsessive piggy bank collecting.
Pink Piggy Bank for Body and Soul column on obsessive piggy bank collecting. (Photo by David Cooper/Toronto Star via Getty Images)Photograph by David Cooper Toronto Star via Getty Images

This week, global consulting and accounting firm PwC announced it would help junior employees pay down their student loans starting next July. The perk – up to $1,200 a year for up to six years – will be available to the 22,000 associates and senior associates the firm employs, more than 45% of their employee population. There are no restrictions or limitations, a PwC spokesperson says. “You get it by signing up for the benefit and if you leave the firm you do not have to pay it back.”

That, considering the current student loan landscape, is a very good thing. The class of 2015 is the most indebted in history. On average, students will have to repay more than $35,000 (there is currently $1.3 trillion in total student loan debt outstanding.), according to Mark Kantrowitz, publisher of Edvsiors.com. With salaries stalled and underemployment still problematic, paying back these loans is no picnic. Research has shown millennials are delaying major life milestones, including buying homes, getting married and having kids because of their debt burdens.

It may be a little late for this generation of grads (although options to refi are booming) but as we turn to the next, new research is showing that our college funding strategies could use some tweaking. Nearly one-third of parents who are saving for their kids’ college education are instead stuffing the money into their 401(k)s and other retirement accouts, according to the 2015 Financial Trade-Offs Survey from T. Rowe Price. And when asked where they’re saving for college, about one-third of parents said 529s. Also worrisome, some 45% of parents are using regular savings accounts as their vehicles.)

Both moves, experts agree, are strangely off base. Money can’t be withdrawn from 401(k)s before age 59 1Ž2 to pay for college without being subjected to income taxes and a 10% penalty. It can be borrowed, but if you leave your job while the loan is outstanding for any reason the money has to be repaid in 60 days or it will be treated as a withdrawal. And, with an average interest rate of 1Ž2 of 1%, money in plain vanilla savings doesn’t provide the growth needed to keep up with taxes much less keep up with the tuition inflation that has been rising faster than regular inflation for decades.

Why isn’t the rate for contributing to a 529 – which nets you valuable state tax benefits in 35 states – higher? “We’ve seen a lack of knowledge about 529s,” says Kathryn Flynn, Content Director for SavingforCollege.com. “People don’t understand them and get nervous.” T. Rowe’s research backs that statement up. When asked why they weren’t using a 529 to save for college, 28% of respondents said they don’t know what it is. Even those people who know what 529s are may not be clear about how they work. So, let’s clear up a few misconceptions.

Access: Twenty-five percent of T. Rowe’s respondents cited lack of access as their reason for not saving in a 529. In fact, you can withdraw your contributions at any time. If you don’t use the withdrawal for qualified higher education expenses, however, you have to pay a 10% penalty and income taxes on the earnings.

Financial aid implications: Fifteen percent of respondents said they believe saving in a 529 means they won’t be able to get financial aid. That’s also largely wrong. Money in a 529 will impact your financial aid offers, but not by as much as funds in other accounts. The key: 529 funds need to be owned by the parents. Then, every dollar in a 529 will result in a reduction of 5.6 cents from your federal, need-based, financial aid package. By contrast, money in a child’s name (in a savings account), a parent’s IRA or a grandparent-owned 529, can reduce aid offers by much, much more.

Residential confusion: A savingforcollege.com survey showed that 20% of respondents believe the only plan they can contribute to is the one offered by their home state. False. You can contribute to any state plan, although you only get the tax benefits if you reside there. In some cases, you’re better off contributing to a plan with either better performance or lower fees. You can compare state plans at savingforcollege.com.

Walecia Konrad contributed to this report.

About the Author
By Jean Chatzky
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
3 days ago
placeholder alt text
C-Suite
Jamie Dimon’s reality check for ambitious workers: ‘There’s going to be a grunt part to every part of a job. Get over it’
By Jake AngeloJanuary 23, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
3 days ago

Latest in Finance

EconomyTariffs and trade
Days after saying ‘it’s a good thing’ for Mark Carney to sign a trade deal with China, Trump vows a 100% tariff on Canada for doing so
By Jason MaJanuary 24, 2026
16 hours ago
NewslettersDonald Trump
President Donald Trump is acting like the CEO of USA Inc. Is it the strategy America needs?
By Alyson ShontellJanuary 24, 2026
16 hours ago
pulte
Real EstateHousing
From $40 billion to $225 billion: Inside the Trump housing plan to radically change the mortgage bond buying plan
By Brian Slodysko and The Associated PressJanuary 24, 2026
18 hours ago
Meta CEO Mark Zuckerberg in Menlo Park, California on Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
AIData centers
Why Meta is positioning itself as an AI infrastructure giant—and doubling down on a costly new path
By Sharon GoldmanJanuary 24, 2026
19 hours ago
SuccessGen Z
Meet a 23-year-old electrician who was a ‘good student’ but skipped college to join Gen Z’s blue-collar revolution. He makes 6 figures
By Nick LichtenbergJanuary 24, 2026
19 hours ago
A woman stands in a target with her fist in the air. A man behind her holds an "Abolish ICE" sign.
RetailTarget
Target faces new backlash amid Minnesota ICE raids after boycotts over its DEI rollback. But don’t blame politics for falling profits, analyst says
By Jacqueline MunisJanuary 23, 2026
1 day ago