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Procter & Gamble just reported its worst sales drop in over a year

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Reuters
Reuters
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By
Reuters
Reuters
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October 23, 2015, 7:57 AM ET
P&G Profit Rises Percent as Home-Care Product Sales Improve
Procter & Gamble Co. Tide brand laundry detergent sits on display in a supermarket in Princeton, Illinois, U.S., on Wednesday, Oct. 23, 2013. Procter & Gamble Co., the worlds largest consumer-products maker, said fiscal first-quarter profit rose 7.6 percent as sales of home-care goods and baby products gained. Photographer: Daniel Acker/Bloomberg via Getty ImagesPhoto by Bloomberg—Getty Images

Procter & Gamble reported its biggest drop in quarterly sales in seven quarters, hurt by weak demand across product categories and a strong dollar.

The company also cut its full-year revenue growth forecast, saying it now expected the strong dollar to have a bigger impact of 5-6 percentage points than the 4-5 percentage points anticipated earlier.

P&G (PG) has been focusing on more profitable brands including Gillette shaving products, Pampers diapers and Tide detergent, as it loses customers to companies such as Unilever Plc and Colgate-Palmolive Co and local rivals in markets outside North America.

Sales in all of P&G’s product categories fell in double-digit percentage terms in the third quarter, with beauty, baby care and grooming products recording the worst drop.

P&G, which gets nearly two-thirds of its revenue from markets outside North America, was also hurt by a nearly 13 percent rise in the dollar against a basket of major currencies in the past year.

The net income attributable to P&G rose to $2.60 billion, or 91 cents per share, in the quarter ended Sept. 30 from $1.99 billion, or 69 cents per share, a year earlier.

Net sales fell 12 percent to $16.53 billion. Excluding the impact of currency, divestitures and acquisitions, sales fell 1 percent.

Excluding items, the company earned 98 cents per share.

Analysts on average had expected earnings of 95 cents per share and revenue of $17.17 billion, according to Thomson Reuters I/B/E/S.

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