Burger King is giving the world “a better way to Buffalo” with its new Buffalo Chicken Fries.
The French fry-shaped fried chicken strips will be seasoned with Buffalo spices rather than slathered in sauce so you get the flavor without having to get messy. Burger King’s chief marketing officer, Eric Hirschhorn, said in a statement: “It sets your fingers free from mess while allowing for better dipping and easier handling.”
Chicken Fries were originally introduced in 2005 and graced the fast food chain’s menu until they were removed in 2012. Burger King reintroduced them for a limited time last summer. When the menu item received significant attention on social media, thanks to BuzzFeed and reinforced by One Direction member Liam Payne, they were brought back permanently.
This will be the second time since the Chicken Fries’ reintroduction that the fast food chain offers a spicy limited edition. Burger King announced in August that it would be selling Fiery Chicken Fries, likely an attempt to capitalize on the spicy food trend.
Chicken Fries have become one of the more popular menu items at the restaurant, helping Burger King (BKW) report its best performance in almost 10 years. The company hopes that diversifying the product will help it compete with other fast food options.
An order of Buffalo Chicken Fries, available for a limited time at participating restaurants, will consist of nine pieces and cost $2.89.
