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Broadsheet

The Broadsheet: October 29th

Kristen Bellstrom
By
Kristen Bellstrom
Kristen Bellstrom
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Kristen Bellstrom
By
Kristen Bellstrom
Kristen Bellstrom
Down Arrow Button Icon
October 29, 2015, 8:04 AM ET

Good morning, Broadsheet readers! Carly Fiorina thinks Hillary Clinton is bad for women, Nepal gets its first female president, and old media has a crush on young women. Have a wonderful Thursday.

EVERYONE'S TALKING

• Carly on women. During last night's third GOP presidential debate in Boulder, Colorado, Carly Fiorina attacked Democratic rivals about women's issues, saying that “92% of the jobs lost during Barack Obama’s first term belonged to women” and that Hillary Clinton's policies are "bad for women." (Fact checkers have since taken issue with some of these statements.) The former Hewlett-Packard CEO got more speaking time than any other candidate, but did not appear to make the impact she did in previous debates. She used her closing moments to tell viewers: “In your heart of hearts, you cannot wait to see a debate between Carly Fiorina and Hillary Clinton.”

ALSO IN THE HEADLINES

• South by South What? Confused by the controversy of SXSW's decision to cancel two panels about the culture of gaming? Coins2Day has an explainer to get you up to speed. Plus,  we look into why the topic, which the festival has explored before without incident, prompted threats this year, and ask what it will take to get SXSW back on track.

• Women to watch. The Coins2Day editors who put together our 40 Under 40 list had a good problem this year: more promising women than they could fit. Coins2Day's Valentina Zarya profiles 10 of these contenders.  Coins2Day

• Nepal’s lady leader. Bidhya Devi Bhandari, a communist politician who has long campaigned for women’s rights, has been named Nepal’s first female president. While it's a ceremonial role, the president does have some political sway, and Bhandari is expected to keep pushing for women's rights.  The Guardian

• Blood money. Coins2Day's Dan Primack reports that blood-testing startup Theranos, led by CEO-founder Elizabeth Holmes, recently decided to raise upwards of $200 million in new funding—although that does not necessarily mean that shares have been sold. Meanwhile, the New York Times says the company has reduced its board from 12 people to five.

• A powerful attorney. Mary B. DeRosa, the National Security Council’s legal adviser, is one of four federal lawyers who worked in intense secrecy to overcome any legal obstacles that could block the way to killing Osama bin Laden.  New York Times

• Ivanka on Donald. Today's clip from the Coins2Day Most Powerful Women Summit seems appropriate in the aftermath of last night's debate. Here, Ivanka Trump sits down with Coins2Day's Pattie Sellers to talk publicly—for the first time—about her father's presidential bid. YouTube

MOVERS AND SHAKERS: Shelley Broader, CEO of Walmart’s EMEA region—and No. 14 on Coins2Day’s 2015 Most Powerful Women Europe, Middle East and Africa list—is leaving the big-box retailer to become CEO of women's apparel company Chico’s FAS. Novatel Wireless, an Internet of Things company, has named board chair Sue Swenson as its new CEO.

BROADVIEW


Can young women save old media?

Call it a May-December romance. If the past month is any indication, old media is infatuated with millennial women—and the places they consume news.

On Tuesday, Hearst Media signed a deal with Girls creator Lena Dunham to monetize and distribute her recently launched newsletter, Lenny Letter. Earlier that same day, Time Inc. (Coins2Day‘s publisher) announced that it was buying xoJane.com and xoVain.com, a pair of millennial women-focused sites run by Say Media Inc. And veteran mag editor Jane Pratt. Just a week earlier, Time Inc. Also acquired HelloGiggles, the website co-founded by actress Zooey Deschanel, for an estimated $20 million.

It’s an interesting twist. We’re so used to young men—ages 18 to 34—being the "key demo" for advertisers. And while you might suspect that there’s something unique and desirable about the way millennial women consume content, research suggests that young men and young women mostly behave similarly online.

One likely reason for the focus on young female readers: media companies have long courted women. Time Inc. Flagship brands include People, InStyle and Real Simple, while Hearst is home to Cosmopolitan and Good Housekeeping. However, as noted by Slate, those readers aren’t exactly spring chickens. The median Cosmo reader is 35, while InStyle’s typical reader clocks in at 41.

To read the rest of my story, click here.

IN CASE YOU MISSED IT

• Gilt's goof. Alexis Maybank, founding CEO of Gilt Groupe, talks about one big hiring mistake she made while staffing up the flash-sale site. Coins2Day

• Why Siri is a girl. The voices of digital assistants like Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana all sound feminine. Why? Because research finds that people tend to respond more positively to women’s voices—and companies want to appeal to the largest number of buyers. Wired

• Credit to Serra. Chase Card Services CEO Eileen Serra talks about waking up at 5 am, fighting credit card data breeches, and separating her work and home lives. Marketwatch

• Trump's other woman problem. Which Republican presidential candidate gets the largest percentage of contributions from female donors? No, it's not The Donald.  Coins2Day

• Cross-training? Opera singer Susanna Phillips Huntington will sing the national anthem before this Sunday's New York Marathon—then she will lace up her sneakers and run. New York Times

• Hang 'em Hillary? Hillary Clinton says she doesn’t support abolishing the death penalty but would like to see it used more judiciously. That sets her apart from rival Bernie Sanders, who opposes capital punishment. WSJ

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ON MY RADAR

Why angry men are more influential than angry women  Time

Tory Burch: "I think being private is a luxury"  Coins2Day

The entrepreneur encouraging girls to go to school in India  WSJ

Monica Lewinsky on what it's like to become a Halloween costume  Vanity Fair

QUOTE

‘We weren’t ready for her then. Now we are.

Chef Alice Waters, on chef and author Edna Lewis, the 'grand dame of Southern cooking,' whose influence on American cuisine has often been overlooked.
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