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TechZenefits

Zenefits CEO Confirms That Sales Are Growing Slower Than Expected

By
Jonathan Vanian
Jonathan Vanian
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By
Jonathan Vanian
Jonathan Vanian
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November 16, 2015, 4:04 PM ET
Zenefits Chief Executive Officer Parker Conrad Interview
Parker Conrad, chief executive officer of Zenefits, speaks during a Bloomberg West Television interview in San Francisco, California, U.S. on Tuesday, June 3, 2014. Zenefits, a year-old startup that makes human resources software, is valued at $500 million after its latest found of fundraising, according to people familiar with the matter. Photographer: David Paul Morris/Bloomberg via Getty ImagesDavid Paul Morris/Bloomberg—Getty Images

It’s been a rough past week for Zenefits since the Wall Street Journal reported that the human resources software startup is likely to miss its ambitious revenue targets and is cutting back on expenses.

On Monday, Zenefits CEO Parker Conrad acknowledged to Forbes that the company’s sales aren’t growing as fast as expected. It is unlikely that Zenefits will reach its target of $100 million in annual revenue, according to the report. Still, Conrad hopes to eventually reach that target; it just might take a little bit longer.

“If we fall short, that sucks, but we’ll be there a couple months later,” said Conrad.

Zenefits is currently valued at $4.5 billion and is a member of Coins2Day’s list of so-called unicorns, which refers to startups with a valuation of $1 billion or more. Like many of its unicorn siblings, Zenefits has raised millions of dollars to build the company while still working on how to make money.

In May, Fidelity Management led a $500 million funding round for Zenefits, which Conrad, at the time, told Coins2Day was necessary to fund the startup’s growth plans.

“We could always grow slower,” said Conrad. “If we wanted to grow less quickly, we would need less capital, but we think this is right thing to do and our metrics suggest the return on investment would be very high.”

Last week reports came out that investment firm Fidelity, an investor in privately held Zenefits, raised an alarm bell about the company’s direction. It cut the value of those shares on its books by 48%.

Although Zenefits’ sales are growing more slowly than expected, the company is still rolling out new services. On Monday, it showed off a new payroll processing service.

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For more on payroll technology, check out the following Coins2Day video:

About the Author
By Jonathan Vanian
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Jonathan Vanian is a former Coins2Day reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

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