• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipDonald Trump

How Trump is Tapping Into the Blue Collar Vote

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
November 18, 2015, 11:00 AM ET
Republican Candidates Speak At Sunshine Summit In Orlando
ORLANDO, FL - NOVEMBER 13: Republican presidential candidate Donald Trump speaks during the Sunshine Summit conference being held at the Rosen Shingle Creek on November 13, 2015 in Orlando, Florida. The summit brought Republican presidential candidates in front of the Republican voters. (Photo by Joe Raedle/Getty Images)Photograph by Joe Raedle — Getty Images

With his expensive clothes, private jet, and a penthouse in New York City, Donald Trump appears to have little in common with the blue-collar voters so sought after by politicians. And yet, he’s winning them over.

55% of his supporters are white and working class, according to a new study from the Public Religion Research Institute (PRRI) and the Brookings Institution. Using the report as a springboard, opinion columnist William A. Galston writes in the Wall Street Journal that Trump is the “staunchest champion of the white working class that American politics has seen in decades.”

As anyone who’s acquainted with his campaign knows, the Republican presidential frontrunner is tapping into Americans’ fear of immigrants. According to the PRRI/Brookings study, 69% of Trump voters say immigration is a very important issue to them. Only around 50% of Republicans supporting other candidates say immigration is important.

The Trump campaign did not immediately respond to requests for comment on the PRRI/Brookings study.

The racial aspect of Trump’s support goes deeper, says Galston:

The outlook of core Trump supporters also reflects an identity shaped by class and race. These voters are least likely to say that government is looking out for the interests of the middle class or of white men, and the most likely to affirm that there is discrimination against these groups. Fifty-three percent believe that police officers generally treat blacks and other minorities the same as whites.

In many ways, Trump’s type of campaign hasn’t been seen since 1968, when George Wallace stormed the gates of American politics on the back of his segregationist platform. Writing in Slate, Jamelle Bouie has noted the similarities between the two:

Trump doesn’t reflect Wallace in his biography. The similarity is in his style and approach. Wallace was a politician for people who felt powerless, regardless of the reality. First as a fighter for segregation in the face of civil rights victories and later as a voice for “law and order” against the specter of crime and disorder, Wallace harnessed the fear and anger of millions of Americans with a pledge, in a sense, to take back their country.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Thursday, January 29, 2026
By Joseph HostetlerJanuary 29, 2026
1 day ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

C-SuiteCoins2Day 500 Power Moves
Coins2Day 500 Power Moves: Which executives gained and lost power this week
By Coins2Day EditorsJanuary 30, 2026
1 hour ago
Sweat cofounder Kayla Itsines
SuccessHow I made my first million
She founded a $400 million fitness app and became a self-made millionaire at 22—but Kayla Itsines says real cash flow came after buying a gas station
By Emma BurleighJanuary 30, 2026
2 hours ago
niccol
Workplace CultureStarbucks
‘What do you think is going on with the stock price?’: Starbucks CEO Brian Niccol says baristas’ market savvy makes him proud
By Jake AngeloJanuary 30, 2026
2 hours ago
SuccessCareers
Kevin Warsh went from selling racetrack pencils to Trump’s new Fed chair pick. His advice for Gen Z: Merit is the ultimate currency in the workplace
By Preston ForeJanuary 30, 2026
2 hours ago
phone
Arts & EntertainmentSocial Media
Twenty-somethings discover nostalgia, throwing back to a carefree time before the ‘dark days’: 2016
By Pavan Mahal and The Associated PressJanuary 30, 2026
5 hours ago
warsh
PoliticsFederal Reserve
Trump predicts Kevin Warsh will ‘go down as one of the GREAT Fed Chairmen, maybe the best,’ plus he’s ‘central casting’
By Christopher Rugaber and The Associated PressJanuary 30, 2026
5 hours ago