• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailGameStop

Here’s Why Shares of GameStop are Tanking

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
November 23, 2015, 10:19 AM ET
A shopper looks at a advertisement circular while shopping at a GameStop Corp. store in San Francisco, California, U.S. on Tuesday March 24, 2015.  GameStop Corp., is expected to release earnings figures on March 26. Photographer: David Paul Morris/Bloomberg
A shopper looks at a advertisement circular while shopping at a GameStop Corp. store in San Francisco, California, U.S. on Tuesday March 24, 2015. GameStop Corp., is expected to release earnings figures on March 26. Photographer: David Paul Morris/BloombergPhotograph by David Paul Morris — Getty Images

GameStop shares tumbled Monday after the video game retailer reported weaker than expected sales even as it tried to reassure investors that full-year targets are still achievable.

The stock slid more than 17% on Monday morning, after GameStop (GME) reported third-quarter same-store sales slid 1.1% while overall net sales dropped 3.6% to $2.07 billion. Analysts had expected same-store sales to rise 3.4%, according to a survey conducted by Consensus Metrix. The overall sales total also fell short of expectations.

New hardware sales were hit especially hard during the quarter, slumping 20%, while new software sales dropped 9.3%.

In a press release, CEO Paul Raines blamed lower than expected new software and hardware sales and delays in the company’s Technology Brands store openings, a segment that includes Simply Mac and Spring Mobile stores. Simply Mac sells Apple (AAPL) products and repair services, while Spring Mobile sells post-paid AT&T (T) services and wireless products. Those stores help GameStop diversify beyond its core video game business.

Raines tried to assuage concerns by saying GameStop’s expectations for the full year had not changed, including its profit target. He said he expects a solid slate of new video games, as well as contributions from the AT&T and Apple businesses, should drive fourth-quarter results. One hit expected to generate a lot of interest this holiday season is Electronic Arts’ (EA) Star Wars Battlefrontgame.

BB&T analyst Anthony C. Chukumba said his rating and price target on GameStop were “under review” pending the company’s earnings call with investors.

“We believe the company’s performance is even more concerning given the fact it should theoretically be hitting the “sweet spot” of the current video game console cycle,” he wrote.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Coins2Day and author of Coins2Day’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.