• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

IDC: Apple Watch to Dominate Smartwatch Market Through 2019

By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
December 17, 2015, 12:36 PM ET
Apple Chief Executive Tim Cook gestures as he unveils the Apple Watch during an Apple event at the Flint Center in Cupertino
Apple Chief Executive (CEO) Tim Cook gestures as he unveils the Apple Watch during an Apple event at the Flint Center in Cupertino, California, September 9, 2014. REUTERS/Stephen Lam (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY) - RTR45LGFPhotograph by Stephen Lam — Reuters

The International Data Corporation (IDC) on Thursday published a report detailing how it expects the wearable market to take shape through 2019.

According to IDC, the wearable market—which includes fitness trackers and smartwatches—will pass 111.1 million shipped devices in 2016, up from 80 million units shipped in 2015.

By 2019, IDC expects that number to nearly double, with vendors shipping some 214 million wearable devices.

Senior research analyst for mobile device trackers at IDC Jitesh Ubrani noted that wearables of the future will come in different form factors, saying “[s]marter clothing, eyewear, and even hearables (ear-worn devices) are all in their early stages of mass adoption.” He continued, “Though at present these may not be significantly smarter than their analog counterparts, the next generation of wearables are on track to offer vastly improved experiences and perhaps even augment human abilities.”

The report then turns its attention to smartwatches, the wrist-worn gadgets that double as an activity tracker and notification system on a user’s wrist. Ramon Llamas, research manager for IDC’s wearables team, echoes sentiments expressed by AT&T Mobility (T) CEO Glen Lurie about the future of smartwatches.

“The smartwatch we have today will look nothing like the smartwatch we will see in the future,” Llamas said. He continued, “Cellular connectivity, health sensors, not to mention the explosive third-party application market all stand to change the game and will raise both the appeal and value of the market going forward.”

And leading the way will be the Apple Watch.

MORE: What Steve Jobs Knew About the Apple Watch

IDC estimates Apple’s (AAPL) smartwatch market share in 2015 at 61.3%, followed by Google’s (GOOG) Android Wear platform at 15.2%, with Pebble coming in third at 8.6%. Shipment estimates are 13 million, 3.2 million, and 1.8 million, respectively.

Over the next three years, IDC expects Apple to hold on to the top spot. In 2019, the firm expects Apple to ship 45.2 million Apple Watches, with Android Wear reaching 34.3 million, and Samsung’s Tizen smartwatch line reaching 2.5 million devices. Those shipment numbers translate to a market share of 51.1%, 38.8%, and 2.8% respectively.

Smartwatch maker Pebble is expected to ship 2.3 million devices in 2019, with 2.6% market share. It’s an increase of half a million devices shipped when compared to 2015. Though, it will see a 6% decrease of its market share over the four-year time period. On Tuesday, Pebble updated its lineup with native step counting and sleep tracking support—a feature the company’s lineup had long lacked.

As for the overall wearable market, another recent IDC report had Fitbit (FIT) leading in market share, with Apple in a close second.

Make sure to sign up for Data Sheet, Coins2Day’s daily newsletter about the business of technology.

For more about the Apple Watch, watch this Coins2Day video:

About the Author
By Jason Cipriani
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
1 day ago
placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Jake Miller, CEO of Fellow.
SuccessEntrepreneurs
This millennial founder got rejected 73 times before building a 9-figure coffee company. One more no, ‘I would have figured out how to sell a kidney’
By Preston ForeJanuary 24, 2026
5 hours ago
Meta CEO Mark Zuckerberg in Menlo Park, California on Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
AIData centers
Why Meta is positioning itself as an AI infrastructure giant—and doubling down on a costly new path
By Sharon GoldmanJanuary 24, 2026
6 hours ago
IMF managing director Kristalina Georgieva speaks to reporters outside during the 2026 World Economic Forum in Davos, Switzerland.
LawEconomics
AI productivity gains are making the rich richer, and they’ll wipe out jobs—but the IMF chief sees a silver lining for low-wage workers
By Tristan BoveJanuary 24, 2026
7 hours ago
Dario Amodei looking up
AIAnthropic
Anthropic’s head of Claude Code on how the tool won over non-coders—and kickstarted a new era for software engineers
By Beatrice NolanJanuary 24, 2026
8 hours ago
C-SuiteSocial Media
Meet TikTok’s new U.S. CEO: Adam Presser, a Harvard business and law grad with an affinity for Chinese movies
By Marco Quiroz-GutierrezJanuary 24, 2026
10 hours ago
RetailWeather and forecasting
How Walmart is using AI to reroute essential supplies ahead of Winter Storm Fern
By Alex Vuocolo and Retail BrewJanuary 23, 2026
22 hours ago