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TechJack Dorsey

How Jack Dorsey Manages Being CEO Of Both Twitter And Square

By
Leena Rao
Leena Rao
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By
Leena Rao
Leena Rao
Down Arrow Button Icon
December 22, 2015, 3:30 PM ET
Square Inc. Begins Trading On The NYSE Following IPO
Jack Dorsey, chief executive officer of Square Inc., listens during an interview on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Thursday, Nov. 19, 2015. Square Inc. jumped more than 60 percent after the mobile payments company priced its initial public offering low enough to entice skeptics as well as bulls who are confident in its growth prospects. Photographer: Yana Paskova/Bloomberg via Getty ImagesPhotograph by Yana Paskova — Bloomberg via Getty Images

Jack Dorsey, the CEOs of both Twitter (TWTR) and payments technology company Square (SQ), has a secret to keep from being overwhelmed.

“I look to build a lot of consistent routine,” he said during a question and answer session Tuesday on the online forum Product Hunt. “Same thing every day. Allows a steady state that enables me to be more effective when I do have to react to something out of band.”

Many have questioned whether Dorsey can successfully hold two jobs simultaneously at public companies. It is a work load that few others have tried. Of course, Steve Jobs successfully ran both Pixar and Apple for years. But after that, it’s a short list of people who have been able to pull off holding dual roles.

Dorsey said in response to the public’s questions that he sleeps from 11 p.m. To 5 a.m., and then meditates for 30 minutes. He then works out for 20 minutes, makes coffee and starts his work day. Dorsey has revealed in the past that he spends his mornings at Twitter and his afternoons at Square.

Investor Chris Sacca, who was an active proponent of Dorsey being the CEO of both Twitter and Square, also weighed in with a question. What metrics does Dorsey use to track Twitter’s health, he asked?

Analysts and investors have long looked at the number of monthly active users as a benchmark for Twitter’s growth.

In his response, Dorsey said, vaguely, that he cares about building Twitter’s daily utility with users. “It’s the first thing people check when they wake up because they want to see the world, and the first place to people go when they have something to say or want to have a conversation,” he wrote.

Reading between the lines, it sounded like Dorsey focuses on whether users are on Twitter every day.

WATCH:For more about how Dorsey manages his dual CEO roles, check out this video:

In May, Snapchat co-founder and CEO Evan Spiegel said that the company has internally started to look at “hourly active users,” or how many people are on the service during any given hour. Meanwhile, Facebook recently celebrated having one billion users on its service in a single day.

Lastly, one commenter asked why Dorsey wasn’t holding his conversation on Periscope, Twitter’s live-streaming video app. Dorsey teased perhaps a new feature to come in 2016. “Soon!” He responded.

About the Author
By Leena Rao
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