The NFL’s Wild Card weekend of broadcasts on Jan. 9 and Jan. 10 saw surging ratings over last year.
In fact, Nielsen’s figures reported that the playoff games scored an average of 32.6 million viewers and an 18.8 household rating, which was an 8% increase from last year. In 2015, there were reportedly 30.1 million viewers, according to Nielsen figures, as reported by AdAge.
On Saturday, the game between Pittsburgh and Cincinnati nabbed 31.2 million viewers and a 17.5 rating on CBS, according to the publication.
On Sunday, meanwhile, the Seahawks-Vikings game saw an average of 35.3 million viewes, which was up 25% over the Bengals-Colts broadcast from the year prior, according to AdAge. The game also had a 24% improvement in its household rating to 21.0.
The biggest numbers of the Wild Card weekend? When Washington took on the Green Bay Packers on Jan. 10. That game, the final wild card matchup, had 38.8 million viewers and a 21.8 household rating.
