• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

This California Vineyard Is Using Drones to Make Better Wine

By
Andrew Zaleski
Andrew Zaleski
Down Arrow Button Icon
By
Andrew Zaleski
Andrew Zaleski
Down Arrow Button Icon
January 24, 2016, 9:00 AM ET
Photo: Courtesy of Precision Hawk

One day last fall, a drone lazily circled above Hahn Estate Winery, home to 1,100 acres of grapes in California’s Santa Lucia Highlands.

The drone, a five-pound model airplane, wasn’t there merely to take photos. Fitted with visual and multispectral sensors, it was collecting various kinds of data—information to help Hahn monitor the health of its vineyard and resist the effects of California’s fourth consecutive year of drought.

CTD.02.01.16.PrecisionHawk.02
Photo: Courtesy of Precision Hawk

Winegrowers worry about two things: the quality of their grapes and how many they can produce. By running software algorithms made for monitoring crops, a drone can help the winery determine both. Welcome to the connected agriculture business. Yes, even the Internet of things has gone farm to table.

In November, Hahn volunteered a patch of its vineyard to test the concept. It teamed up with PrecisionHawk, a Raleigh, N.C., company specializing in drones and aerial data analysis, and Verizon (VZ), which developed an agricultural technology platform to synthesize and analyze crop data. Aerial data from PrecisionHawk’s drone let the winery infer canopy cover, an indicator of crop vigor, while ground sensors installed by Verizon monitored temperature and soil moisture.

PrecisionHawk analyzes crops in several ways. Multispectral imagery (left) detects anomalies unseen by the unaided eye; a field uniformity algorithm (right) helps quantify the relative density and health of vegetation.Photo: Courtesy of Hahn Vineyards

“All of that data goes into the platform, which runs it against our analytics engine, which looks for patterns and anomalies to make recommendations,” says Mark Bartolomeo, who leads Verizon’s IoT Connected Solutions division. “The idea is, if you’re the farmer, it shows exactly what you should do.”

PrecisionHawk and Verizon are just two of the companies working to develop technology to help farmers harvest more efficiently. Farmers don’t have the time or resources to keep an eye on thousands of acres of crops, says PrecisionHawk chief operating officer Pat Lohman. That’s where tech comes in. “There’s a lot of value in a solution that constantly monitors when things are going wrong.”

CTD.02.01.16.PrecisionHawk.03
Photo: Courtesy of Precision Hawk

Hahn can attest to that. “We’re getting a clearer picture of what’s going on at the vineyard,” says Andy Mitchell, Hahn’s director of viticulture. “We want to apply this to all of our acres.”

For more on tech, watch this Coins2Day video:

A version of this article appears in the February 1, 2016 issue of Coins2Day with the headline “Grapes of Math.”

About the Author
By Andrew Zaleski
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

saks
RetailRetail
Saks files for bankruptcy as its CEO sees ‘defining moment’ after multibillion-dollar Neiman Marcus takeover
By Anne D'Innocenzio and The Associated PressJanuary 14, 2026
12 hours ago
Current price of platinum as of Wednesday, January 14, 2026
Personal Financemoney management
Current price of platinum as of Wednesday, January 14, 2026
By Joseph HostetlerJanuary 14, 2026
12 hours ago
Current price of silver as of Wednesday, January 14, 2026
Personal Financesilver
Current price of silver as of Wednesday, January 14, 2026
By Joseph HostetlerJanuary 14, 2026
12 hours ago
Personal FinanceLoans
Personal loan APRs on Jan. 14, 2026
By Glen Luke FlanaganJanuary 14, 2026
12 hours ago
louvre
Europetourism
Your ticket to the Louvre just went up 45%. Here’s what to know for your next Paris trip
By Thomas Adamson and The Associated PressJanuary 14, 2026
12 hours ago
xi jinping
EconomyTariffs and trade
China invites Canada to closer relationship as PM Carney arrives for state visit
By Ken Moritsugu and The Associated PressJanuary 14, 2026
12 hours ago

Most Popular

placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
1 day ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
8 hours ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
1 day ago
placeholder alt text
Economy
Goldman Sachs top economist says Powell probe won’t change the Fed: 'Decisions are going to be made based on employment and inflation'
By Sasha RogelbergJanuary 12, 2026
2 days ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
1 day ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.