• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Activision Blizzard’s Profit Miss Overshadows ‘Call of Duty’ Success

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
February 11, 2016, 4:41 PM ET

(Reuters) – Activision Blizzard reported quarterly revenue and profit that missed analysts’ estimates, as strong sales of its latest “Call of Duty” videogame failed to offset lackluster demand for role-playing title “Skylanders: SuperChargers.”

Shares in the company fell 16% to $25.55 in after hours trading on Thursday.

“Call of Duty: Black Ops III” was the highest-selling physical videogame in the United States for the whole of last year, according to research firm NPD, despite its launch in early November.

However, the latest “Skylanders” game, which was released in September, and music videogame “Guitar Hero Live,” launched a month later, performed weaker than its expectations, the company said.

Activision has been trying to create new sources of revenue by buying “Candy Crush” maker King Digital, and creating an e-sports division and a film and TV studio.

The King Digital acquisition, which Activision expects to close this month, gives it a bigger foothold in the highly-addictive mobile gaming space as well as a large female audience.

Activision Blizzard has raked in significant dollars from the “Call of Duty” franchise, with the latest “Black Ops” title generating more than $550 million in global sales in the first three days of its release.

“Black Ops III” is a military first-person shooter like the earlier “Call of Duty” games and is set in a dystopian future in 2065.

Activision, also known for its “World of Warcraft” and “Hearthstone” franchises, forecast first-quarter adjusted profit of 11 cents per share on revenue of $800 million, which includes results from King.

The company’s adjusted net income was 83 cents per share for the fourth quarter ended Dec 31.

Excluding items, revenue fell 4.3% to $2.12 billion from a year earlier.

Analysts on average had expected a profit of 86 cents per share on revenue of $2.20 billion, according to Thomson Reuters I/B/E/S.

About the Author
By Reuters
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.