• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Brexit

Ryanair CEO Says He Will Plaster His Planes With Anti-Brexit Slogans

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
February 25, 2016, 7:26 AM ET
NETHERLANDS-TRANSPORT-RYANAIR
Photograph by AFP/Getty Images

Michael O’Leary, CEO of Ryanair, has built a reputation on his quotability and unapologetic pursuit of cost cutting, which has made the discount airline one of Europe’s most successful. (He’s especially famous for calling a customer an “idiot” when she complained about having to pay to print her boarding passes.) It seems the outspoken executive now has a new topic on which to unleash his unmitigated candor: Brexit.

Prime Minister David Cameron on Saturday set June 23 as the date of the referendum to determine if Britain remains a member of the European Union, and business leaders are starting to disclose their opinions. On Wednesday, O’Leary, an Irishman, said that from now until late June he would “bore everyone to death” with this anti-‘Brexit’ messages; he strongly favors Britain staying in the EU He even plans to communicate his ‘stay’ position by plastering pro-EU slogans on Ryanair planes.

O’Leary’s airline employs 3,000 people in the U.K. And shuttles more than 35 million passengers per year between the U.K. And Europe. London is a major hub for Ryanair with 20% of its passengers expected to depart from airports there this year. But if Britain’s exit from the EU—known as ‘Brexit’—occurs, O’Leary says the airline would “invest faster” in other European countries such as the Czech Republic and Poland.

He said Brexit would not be an “armageddon,” but he did warn that Ryanair flight prices could rise if Britain leaves the bloc. He credited Europe’s deregulation for lowering the cost of air travel, which has created “cheaper holidays for British citizens.” An independent Britain could increase fares since the airline might have to up taxes if the economy sours after an exit. Plus, he said, a standalone U.K. Government might foster a bureaucracy that could limit competition and drive up costs.

In advocating for Britain to stay in the EU, O’Leary goes up against leaders such as London Mayor Boris Johnson, who is so far the most notable name to support departing the political bloc. (Cameron wants to stay in.) An op-ed by Johnson on Monday detailing his pro-Brexit position is thought to have helped prompt the British pound’s biggest one-day fall in nearly a year.

O’Leary deemed Johnson and other leaders of the independence campaign “career politicians” who “don’t employ anybody, don’t create jobs and are generally passengers when it comes to the economy.”

About the Author
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Coins2Day, overseeing leadership stories. 

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.