• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Smartphone Makers Are Finally Moving Past Megapixels

By
Lisa Eadicicco
Lisa Eadicicco
and
TIME
TIME
Down Arrow Button Icon
By
Lisa Eadicicco
Lisa Eadicicco
and
TIME
TIME
Down Arrow Button Icon
February 27, 2016, 1:17 PM ET
170164365
digital technologyRunPhoto Getty Images

Smartphone companies like Apple and Samsung have long trumpeted their devices’ megapixel count, which measures the size of a camera’s image when printed, as shorthand for the quality of the photos they produce. Rival firms have taken pleasure in one-upping each other’s devices, hopping from 8 megapixels to 12 to 16 and beyond. Slapping a big, flashy number on the side of a box is easy marketing.

But experts say that smartphone makers which simply keep adding more megapixels could find themselves suffering from diminishing returns.

“To some extent, you get to a point where more megapixels doesn’t produce better quality pictures,” says Ryan Reith, an analyst at research firm IDC. Instead, some observers argue that boosting photo quality will mean changing factors like the size of a phone’s camera sensor (the bigger the better) or the amount of light its lens lets in (the more the merrier).

The latest generation of smartphones shows that electronics firms are beginning to agree, heralding an end to the megapixel wars. Samsung’s new Galaxy S7 has a 12-megapixel camera, a drop-off from its predecessor’s 16. LG didn’t bother to pack more megapixels in its new G5. Likewise, Sony’s new Xperia X phones have the same number of megapixels found in some of its older smartphones.

See The Smartphone That Can Bend, Not Break

What these phones are lacking in megapixels they make up for in other flashy photographic features. Samsung claims its latest Galaxy handsets deliver faster focusing through a method employed by high-end cameras. LG gave its new G5 a second lens that broadens its field of view, opening new artistic possibilities. Sony says its new phone can predict where a subject will move, reducing motion blur.

These and other innovations will result in smartphones that can take better photos in situations where such devices have traditionally fallen short, like dimly lit rooms or when capturing action scenes. Those improvements, more than upping the number of megapixels in a given device, will result in better smartphone photos for all of us.

It’s possible there’s a limit to how far smartphone makers can go in the photography department. One hurdle: Physical space. The big professional cameras lugged around by concert photographers and photojournalists offer plenty of room for giant sensors and zooming capabilities. But smartphone buyers want slim designs, forcing a compromise.

About the Authors
By Lisa Eadicicco
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The CEO of Informatica, Amit Walia
SuccessCareers
Like DoorDash and Google’s CEOs, $7.6 billion Informatica boss is a McKinsey alum—he says being ‘pushed around’ by smart consultants helped him grow
By Emma BurleighJanuary 17, 2026
5 hours ago
photo of western union store
CryptoCryptocurrency
Stablecoins will shake up the $900 billion remittance market—setting up a fight between crypto firms and legacy brands like Western Union
By Carlos GarciaJanuary 17, 2026
5 hours ago
InnovationThe Boring Company
Exclusive: Elon Musk’s Boring Co. is studying a tunnel project to Tesla Gigafactory near Reno
By Jessica MathewsJanuary 16, 2026
16 hours ago
AIOpenAI
ChatGPT tests ads as a new era of AI begins
By Sharon GoldmanJanuary 16, 2026
18 hours ago
AITech
Trump says he’ll make tech firms pay for power. They’d love to
By Michelle Ma, Alicia Tang and BloombergJanuary 16, 2026
19 hours ago
Close cropped images of Sam Altman alongside an actor playing him.
AIFilm Industry
A filmmaker deepfaked Sam Altman for his movie about AI. Then things got personal
By Beatrice NolanJanuary 16, 2026
22 hours ago

Most Popular

placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
2 days ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
3 days ago
placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
2 days ago
placeholder alt text
Politics
Anthony Scaramucci thinks Trump's 'hard-left' move to cap credit-card fees is because he's 'texting back and forth with Mayor Mamdani'
By Nick Lichtenberg and Eva RoytburgJanuary 16, 2026
23 hours ago
placeholder alt text
Politics
The Nobel Prize committee doesn't want Trump getting one, even as a gift—but they treated Obama very differently
By Nick LichtenbergJanuary 16, 2026
19 hours ago
placeholder alt text
Success
Jensen Huang tells Stanford students their high expectations may make it hard for them to succeed: 'I wish upon you ample doses of pain and suffering'
By Orianna Rosa RoyleJanuary 16, 2026
1 day ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.