Last fall, Amazon debuted new versions of its Fire tablets, designed to watch movies, read books, and play games. On Thursday, the tech giant followed up with a refresh for its line of higher-end tablets in the form of new color and storage options.
The Fire, which Amazon claims is its fastest selling tablet ever, is now available in three new colors: magenta, blue, and tangerine. The entry-level tablet costs $49.99 with a 7-inch screen and eight gigabytes of storage, keeping it as one of the thinnest devices the company has sold. Amazon also announced on Thursday that the Fire can also be outfitted with 16 gigabytes for $69.99.
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Amazon’s tablet designed for kids entertainment and books, the Fire Kids Edition, is also available with a green kid-proof case (it is already available in pink or blue) with an additional 16 gigabytes of internal storage (compared to eight gigabytes of storage in the standard version) for $119.99.
The updates come a week after Amazon revealed the smallest and lightest version of its Kindle e-readers, the Oasis.
As with most of Amazon’s hardware devices, the aim isn’t to make money off of the hardware but instead to sell digital content such as books, movies, and TV shows to users. Now that the Fire tablets have been upgraded with more storage, users can purchase and store much more content.
