• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Coins2Day Insiders

How the Best Leaders Motivate Their Teams

By
Rod Drury
Rod Drury
Down Arrow Button Icon
By
Rod Drury
Rod Drury
Down Arrow Button Icon
May 3, 2016, 9:30 PM ET
147205347
Photograph by Robert Daly via Getty Images

The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: How do you keep your team motivated? Is written by Rod Drury, CEO at Xero.

Building software is part art, part science. To create beautiful art you need passion and ownership, and the same goes for building beautiful software. At Xero, we’ve grown to more than 1,300 people, spread across the world. As we’ve scaled, we’ve had to invest in our people and carefully think about their career progression to keep them motivated. One productive software developer is better than five unproductive developers combined. So keeping our people motivated and working toward a common goal makesgood business sense. Here’s how I rally the troops:

Purpose is everything
Clearly defining your purpose, communicating it effectively, and empowering your employees is one of the purest ways to motivate a team. At Xero, everything we do needs to help boost small business profitability. Here’s why. If small businesses earn more in part because of our productsthen more jobs are created, ultimately, raising national GDP which means more money to build better schools and hospitals. Better healthcare and education systems promote a stronger labor force and the uplifting cycle continues. It’s a powerful idea and one that is highly motivating.

By articulating your company’s mission and ensuring your products boostthat cause, you attract people who align with your purpose. Combining your employees passion with the tools they need to be successful will empower them to do their best work, and ultimately, help your business bottom line.

See also: This Is What Makes a Great Boss

Positive feedback
Empowerment is the key to motivation. For every negative criticism you give, ensure you provide five pieces of positive feedback. Using platforms like Yammer to give every employee a voice and the opportunity to participate in company-wide conversations, which helps instill a sense of ownership no matter whether you’re the CEO or an intern. You can also use platforms like Yammer to keep an eye on what’s happening in and around your organization. It allows you to reinforce great initiatives and correct behavior that’s inconsistent with your strategy or culture.

Being (visibly) wrong is good
If you’re in an organization that is truly centered around learning — filled with smart people — it should be expected that people will either poke holes in your ideas or come up with better ones. It takes humility to admit you’re wrong in such a public setting, but doing so promotes an environment where people aren’t be afraid to fail and encouraged to innovate.

Do the opposite of convention and trust your instincts
It’s easy for large companies to fall into rut and rarely stray from doing the same old thing. But maintaining convention is the quickest way to develop stale teams. In my favorite Seinfeld episode, George Costanza suggests thatif every instinct you have is wrong, doing the exact opposite must be right. So don’t be afraid to take risks.

Additionally, when it comes to inspiringyour staff common motivators usually include a competitive salary, internal professional development programs, etc. While we do much of this at Xero, we also encourage our staff to mentor employees at up-and-coming startups. Through mentoring they quickly discover they’re already experts in their field and have the ability to make incredible contributions. By using their skills in a new situation, they gain perspective and develop confidence that is valuable for our business.

About the Author
By Rod Drury
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.