• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPrivacy

This Fitness App Tracks You Too Much, Consumer Advocates Claim

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
May 13, 2016, 6:30 AM ET
Still from Runkeeper promotional video
Still from Runkeeper promotional videoRunkeeper

A couple of months ago, the Norwegian consumer authority targeted Tinder for its allegedly unfair user terms. And now it’s Runkeeper’s turn in the crosshairs, over the fitness app’s tracking practices.

According to the Norwegian Consumer Council, which has lodged a complaint with the country’s data protection authority, Runkeeper transmits data about its users all the time, not just when the app is in use.

The Norwegian data protection commissioner, Bjørn Erik Thon, confirmed to Coins2Day that his office has received the complaint and will now look into it.

Get Data Sheet, Coins2Day’s technology newsletter.

“Everyone understands that Runkeeper tracks users while they exercise, but to continue to do so after the training session has ended is not okay,” said Finn Myrstad, the consumer council’s technical director.

The data in question includes timestamped location information, as well as Google advertising IDs that can be used to identify the individual.

“Our users’ privacy is of the utmost importance to us, and we take our obligation to comply with data protection laws very seriously,” Runkeeper CEO Jason Jacobs told Coins2Day. “We are in the process of reviewing the issues raised in the complaint, and we will cooperate with the Norwegian [data protection authority] if it has any questions arising out of the complaint.”

According to the council, Runkeeper’s terms and conditions do not explain how regularly data is transmitted, and users do not give consent to being monitored in this way. The council claims this breaches Norwegian and EU data protection laws.

The council also questions whether Runkeeper deletes user information regularly once it is no longer needed, as the law requires—it says Runkeeper’s practices in this regard are not explained in its policies.

For more on privacy, watch:

Boston-based Runkeeper has been going since 2008, and was bought this year by the Japanese footwear giant Asics (ASCCF). The service helps people set goals and track their running routes and training routines.

This article was updated to include Jacobs’ statement.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.