Céline Dion is the latest celebrity to get into the lifestyle game.
The legendary singer has signed a multi-year agreement to create a retail collection, which will include beauty, fashion, and travel products, among others.
The new line—which has yet to be named—is a collaboration between Dion, licensing company Epic Rights, and marketing firm Prominent Brand + Talent. Products will begin rolling out in fall 2017, according to Billboard.
“We are all very excited to work with Epic Rights and Prominent Brand + Talent to develop a lifestyle brand that translates Céline’s passions—family, music, performing, entertaining, fashion–into unique products and experiences for her fans around the world,” said Dion’s manager, Aldo Giampaolo, in a statement.
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The path from celebrity to retail maven is well trod. Ellen DeGeneres launched EDByEllen last summer, Gwyneth Paltrow‘s Goop is still going strong, and Jessica Alba’s The Honest Co. Has a valuation of more than $1 billion, despite a series of lawsuits.
But hawking brand merch isn’t as easy as these successful celebs-turned-businesswomen make it appear. Blake Lively was forced to shutter her e-commerce site, Preserve, last fall, just a few months after Martha Stewart’s eponymous brand was sold for $353 million, down from a valuation of as much as $2 million.
