This story has been updated to reflect a comment from KFC.
KFC has improved on its 5-in-1 Meal Box in India with a new feature that lets you charge your phone while you eat.
It’s called the “Watt a Box” and, in addition to the five KFC favorites that compose the meal, the Times of India reports that it comes with a built-in power bank and USB cord. This is a limited-edition item that will be gifted to select customers at certain KFC locations in Mumbai and Delhi, though KFC India’s website warns that the offer is not valid in airport outposts and in Medicity, a medical institute in Delhi.
“We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers,” KFC India’s chief marketing officer, Lluis Ruiz Ribot, told the Times of India. “With the launch of the Watt a Box, we have gone a step ahead and also introduced an element of utility into the box.”
This isn’t the first time that KFC owner Yum Brands (YUM) has added a techie touch to some of its menu items. Last summer KFC celebrated its 60th anniversary in Canada with the “Memories Bucket“—a Bluetooth-enabled bucket of fried chicken from which you could print out photos you take on your phone. A month earlier, Pizza Hut, another Yum Brands-owned chain, released its “Blockbuster Box” in Hong Kong, which let customers create a makeshift film projector using just a pizza box and a smartphone.
A KFC spokesperson told Coins2Day that the Watt a Box initiative is exclusive to India and, “At this time, we do not have plans to bring it to the U.S.”