• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Trump’s Convention Will Promote His Own Family and Business Ventures

By
Chauncey L. Alcorn
Chauncey L. Alcorn
Down Arrow Button Icon
By
Chauncey L. Alcorn
Chauncey L. Alcorn
Down Arrow Button Icon
July 18, 2016, 9:53 AM ET

Donald Trump once promised a “showbiz” convention, packed with flash, celebrities and a “winner’s night” featuring sports stars and champion coaches.

Instead, the Republican National Convention kicking off Monday is shaping up to be a staid family-focused affair, with a lineup that features everyday Americans, successful business people and four of his five children.

“The plan for the Trump campaign for this convention is to help the American people understand more about Donald Trump the man, not just the candidate that they’ve seen on the campaign trail,” his campaign chairman, Paul Manafort, told reporters gathered in Cleveland ahead of the convention’s kick-off.

Instead of featuring “a bunch of Washington politicians,” Manafort said the goal was to focus on ordinary people impacted by the current president’s policies, along with friends, employees and others who’ve worked with Trump over the years who can talk about his “business acumen and his personal life, his ability to solve problems. ”

“I think the historic nature of the convention will be the impact that family members have in talking about the candidate because we feel that the personal story of Donald Trump is something that needs to be told and it’ll be told from their eyes best,” he said.

The final speaking schedule, released Sunday evening by the Republican Party, does offer a heavy dose of Republican insiders. Former presidential candidates Ted Cruz, Chris Christie, Scott Walker and Marco Rubio (by video) are on the list, as are a handful of members of Congress. Senate Majority Leader Mitch McConnell and House Speaker Paul Ryan will also speak.

As for star power, the offerings are unexpectedly dim. There’s Willie Robertson from “Duck Dynasty,” along with actor Scott Baio, star of “Charles In Charge,” ”Joanie Loves Chachi” and “Happy Days.” Soap operas get their nods in the form of actor and former Calvin Klein underwear model Antonio Sabato Jr. And Kimberlin Brown, a California avocado farmer best known for her roles on “The Bold and the Beautiful” and “The Young and the Restless.”

Trump’s campaign has been notable for showcasing his business ventures, including hotels and golf clubs. That pattern will continue at the convention with the inclusion of speakers like Kerry Woolard, the general manager of Trump Winery in Virginia.

The program is designed to present Trump’s agenda, while contrasting it with the approaches of Democratic rival Hillary Clinton and President Barack Obama.

Monday’s program, for instance, will focus on security and the risks posed by illegal immigration, with speeches from Pat Smith, the mother of Sean Smith, who was killed in the attack in Benghazi, Libya. U.S. Marine veterans Mark Geist and John Tiegen, who fought that night,, are scheduled, too. Jamiel Shaw, whose son was killed by a man living in the U.S. Illegally, will also speak.

Speaking Monday as well will be Trump’s wife, Melania, a rare presence on the campaign trail, and his adult children, Ivanka, Don Jr., Eric and the lesser-known Tiffany. Trump’s vice presidential pick, Indiana Gov. Mike Pence, will speak Wednesday. Trump will deliver his speech accepting the nomination on Thursday.

Last spring, Trump repeatedly blasted the 2012 GOP convention as “the single most boring” he’d ever seen.

“The concept of some entertainment from a great singer, a great group I think would be something maybe to break things up,” Trump told The Associated Press in May. “You’ll be hearing plenty of political speeches. And after a while, you’ll say, ‘Maybe I want to hear something else.'”

At his rallies, Trump often spoke of a “winners’ evening” featuring “some of the great sports people I know.” He even said he’d be open to a return performance by the actor Clint Eastwood, whose monologue standing next to an empty chair at the 2012 convention was widely panned.

Manafort insisted that the convention would be just as unconventional as the one Trump has long envisioned.

“He said it would be a different kind of convention and it will be a different kind of convention,” Manafort said.

About the Author
By Chauncey L. Alcorn
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
20 hours ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
2 days ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
15 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Energy
Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
By Jason MaFebruary 1, 2026
9 hours ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

MagazineFedEx
How FedEx CEO Raj Subramaniam is adapting to the era of ‘re-globalization’
By Nicholas GordonFebruary 1, 2026
8 hours ago
Arts & EntertainmentMovies
‘Melania’ documentary debuts with $7 million in ticket sales after Amazon MGM Studios spent $75 million for rights and marketing
By Jack Coyle and The Associated PressFebruary 1, 2026
11 hours ago
C-SuiteRetail
Meet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Coins2Day 500
By Marco Quiroz-GutierrezFebruary 1, 2026
15 hours ago
SuccessOlympics
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
15 hours ago
dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
18 hours ago
Workplace CultureProductivity
In the age of AI, better meetings might be your company’s secret weapon
By Claire ZillmanFebruary 1, 2026
19 hours ago